Summer in LA is full of fun, amazing events and if you were around to hit LA’s newest —and hotest– boutique, ICONOLOGY (353 So. La Brea) on a hot summer certain Saturday, you were privy to the latest high tech innovation from T-Mobile® with the launch of it’s new Sidekick® 3, the next generation of its trademark T-Mobile Sidekick device. This uber-exclusive preview was co-hosted by Iconology and was filled to overflowing with fashion-savvy and Side-kick aficionados who sated their hunger for gorgeous clothes and the super cool, ultra-sleek " ultimate communications device" that has become a social lifeline incorporating enhanced communications features (instant messaging, email) along with a built-in organizer, MP3 player and 1.3 megapixel camera. The T-Mobile Sidekick 3 is in retail stores NOW!
“The T-Mobile Sidekick 3 has become synonymous with Los Angeles lifestyle and is the "must-have device" to kick-start plans for the rest of 2006 and instantly connect to friends,” said Chidam Chidambaram,
vice president, Marketing, T-Mobile USA, Inc.
At the event, fashionistas and the techo-addicts were given a sneak-peak at the device while they indulged in fashion, summer cocktails,
and delish hors d’oeuvres while they chatted over music spinning by DJ Pesce.
Daniel Franco from the hit show Project Runway, made a special guest appearance showcasing his newest collection exclusively for this event along with a raffle drawing for a chance to win a new T-Mobile Sidekick 3. This event definitely drew an impressive crowd.
Want to stay fashionably connected? Visit www.sidekick.com
About the T-Mobile Sidekick 3
The new T-Mobile Sidekick 3 has been enhanced from its predecessor and redesigned to incorporate the newest technology in a
slimmer, sexier package. Users can stay fashionably connected on the go with email, instant messaging, Blue tooth support, built in organizer and an MP3 player – all in one – with the new T-Mobile Sidekick 3.
About Iconology
The brainchild of former Women’s Wear daily editor Michelle Dalton Tyree and her sister, designer Jacqueline Dalton, Iconology is modeled after a Parisian atelier and features elegant yet funky decorative touches while striving for a new take on mixing LA high brow style with a low-key vibe. Featuring designer names like Behnaz Sarafpour and Zac Posen, this boutique features the hottest designers.
About T-Mobile USA
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, the mobile telecommunications subsidiary of Deutsche Telekom AG. T-Mobile USA’s GSM/GPRS voice and data networks in the United States (including roaming and other agreements) reach more than 268 million people. In addition, T-Mobile operates the largest carrier-grade, commercial wireless broadband network in the United States providing Wi-Fi access at more than 7,400 public locations throughout the country, with further Wi-Fi access being made available at over 27,000 international roaming locations. For more information, visit the company web site www.tmobile.com T-Mobile® is a federally registered trademark of Deutsche Telekom AG.
Stevie Wilson
LA Story .
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