Lucky Brand Jeans is hitting the highways in a super hot custom made Denim Highway bus, looking for adventure! — And SOOOOOOOOO going to find it too.
The Lucky Brand Jeans bus will criss-cross the country from L.A. to New York (and back!). You’ll be able to track its journey on DenimHighway.com where you see every spontaneous moment with streaming video, personal blogs, and interactive maps.
The Denim Highway bus will be spreading the love of all things denim, their great fits at music festivals and sporting events, and visiting new Lucky Brand Jeans retail stores.
In between they are going to hit all the local diners, cool burger joints, and local watering holes the bus can find– and they will find a TON of places to hang out, so keep an eye peeled for this bus because you will see it!
Look below for all the spots where you can check out the bus and be part of the fun.
You MUST check out the official site for the whole experience here:
http://www.denimhighway.com
Catch the bus on the road here:
Lollapalooza, August 3-5, Chicago, IL
JVC Jazz Festival, August 19, Los Angeles, CA
Austin City Limits, September 12-14, Austin, TX
Monterey Jazz Festival, September 21-23, Monterey, CA
San Francisco Blues Festival, September 28-30, San Francisco, CA
Echo Project Music Festival, October 12-14, Atlanta, GA
Voodoo Music Festival, October 27-28, New Orleans, LA
Bang Music Festival, November 9-11, Miami, FL
Phoenix Grand Prix, November 29-December 2, Phoenix, AZ
Now you have to know that this will be a blast!! (Remember that LAST summer bus tour I covered in 2006? It was KILLER!. This one will be even better) So get your groove on at these cool events and make sure you hit them– and if you see that Lucky Denim Highway bus you better stop in and tell them I said hi!!
See ya on the Denim Highway
Stevie Wilson
