IMATS Toronto Fun For The Makeup Junkie’s Marie P! Guest Blog Post about Toronto Makeup Show!

Marie P is back to talk about her trip to Toronto for the IMATS trade show. Having been to the one in LA at least 5 times, I KNOW how much fun this is. For the person going for the first or the 10th time, it’s overwhelming but much like Alice Through the Looking Glass, you are blitzkrieged with great products, demos and people. Here’s a bit of her take on this event!!

This year I was able to go the IMATS (International Makeup Artist Trade Show) in Toronto. I haven’t been in a while because of my health. In fact, I have not been to an esthetics or makeup artist trade show in years because of my health problems. This show is heaven for someone like me. I am a makeup junkie to the core. So when I am in my element I am like a giddy school girl seeing One Direction in concert!

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(most images courtesy of www.imats.net) –

When you walk in the place is mobbed with people. Hundreds of people. There are booths of exhibitors everywhere selling makeup, brushes, some skincare, eye lashes, etc. If it has to do with makeup, then it will be there to sell. I saw things like Minked Lashes, false eye lashes made from mink hair. I had a hard time shopping as the crowds were so thick with people, it was hard to get around with my cane!

The other big draw are the key note speakers. The trade show culled the greatest people at the top of their careers to speak about various topics currently relevant to the industry. I saw Eve Pearl, of Eve Pearl Cosmetics, who talked about award winning makeup application techniques. Eve Pearl was so nice. She encouraged everyone to engage and not be a wallflower! I like that she is personable and seems to really care about the craft.

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Then there was Kevin James Bennett, who spoke about Spring Makeup Trends that dominated the fashion shows. Kevin James Bennett was a hoot. He is so funny and a great artist. He is just a great personality and I loved his work.

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My favorite was Courtney Tishman of Obsessive Compulsive Cosmetics, who discussed how we can learn to look fabulous by using Drag Queens as inspiration! She is so beautiful! Courtney Tishman is a great artist. She is the global brand manager and lead makeup artist for OCC and her work is definitely on trend.

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I really wish I had been able to stay both days, since there were so many speakers I wanted to see! Plus, as an added bonus, I was able to get sneak peaks of new products will be out soon from various brands.

And don’t forget the shopping! In between seminars I was walking around the booths trying not to spend all of my money. I did discover a new line that I am in love with.
Naked Cosmetics is a natural mineral line that will be hot soon! They have gorgeous, highly pigmented mineral eye shadows that are TDF. I did go a little crazy for those. I had too, they were so pretty! I will be reviewing the items I purchased, so don’t worry. The lines for some of the brands were so long. The MAC line was at least 50 people deep. You know I am over MAC, so I didn’t even bother!
However, MUFE (Make Up For Ever) had some great discounts, so I stocked up on some stuff I wanted. There were so many brands that I really didn’t have time to play around and look at all of them! –

Catch up to the rest of Marie’s post at this link below to see her trade show makeup artistry photos and lots more!
– See more at: http://iamthemakeupjunkie.blogspot.com/#sthash.pQLDPCNs.dpuf

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Thanks to Marie P for her fab snapshot at this cool tradeshow & event!

Stevie Wilson,
LA-Story.com

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