“Framing” an Artist’s Talent Has Never Been So Stylish! Portrait Eyewear: 100% Italian-made Eyewear
People often ask me what trends are hot or what is still on my radar because they know it’s not just about trends but about growth of a style or product or a category. For me that specifically means eyewear. For those seeking new sunglasses — and that should be all of us since it’s important to protect your eyes no matter what time of year, it’s important to spend some dough on getting sunglasses that you really love (so that you wear them religiously.) For those who need prescription eyewear for whatever reason, why not get something you like that reflects your style so that you do wear them. It’s important for you to see to drive, read or be able to see a movie or theater production clearly not to mention a computer screen without getting headaches from eye strain. When I heard about Portrait Eyewear I was very interested in learning more about the brand because the styling was really ahead of the curve along with the amazing details and wonderful hand-made Italian quality. The company philosophy really impressed me and I am genuinely entranced by the brand. While the brand’s Indiegogo campaign is over, the video from it and the information from that campaign sums up the best points about the brand in fewer words than I would use. That’s what’s featured here… more information from their crowdfunding campaign: INDIEGOGO
While it is a nascent brand, Portrait Eyewear already offers a design novelty, much more than a coherent business model to the market setting the basis for a solid product launch. Using Indiegogo as their crowd-funding platform, cofounders & siblings, Gabriel and Valentina Hernández created a brand that innovates –within the eyewear market– with a beautiful design-savvy product, ready to compete in terms of price, high quality and materials, while following the principles of a socially-aware and sustainable business.
A project that becomes a true reflection of your uniqueness, Portrait Eyewear’s tagline “Frames the Artist in You” puts the brand on the position of the observer, a company that recognizes that standing for our own “being” is an artwork, a freedom statement and an inherent right. Something that deserves to be “framed”, emphasized and accented, instead of hidden. And what is it that the co-founders and creators reflect through their product and corporate identity? The result of a mixed background in photography and design, the unique formula of a half-Spanish, half-Venezuelan team, with multicultural experiences living in different countries;–currently settled between Italy, Spain and the United Kingdom. The love and profound admiration for emerging artists justify their choice for spokespeople; a campaign that strives to promote their work and unique image beyond their immediate network, highlighting the artists’ talent and courage.
“Using models is a convention that happens to be very appealing but rarely promote real people with real beauty standards; campaign pictures are commonly too retouched; the lifestyle they try to reflect might not be reachable to many and the values they embrace confirm aggressive mass-market rules” says Gabriel Hernández, designer and co-founder. “We want to face the challenge of contradicting such rules and creating our own”.
Nowadays, finding projects that pursue the right value, creating networks instead of classic pyramids and carefully monitoring the whole supply-chain guaranteeing an eco-friendly impact and a slavery-free production should be supported and endorsed for the risk it poses in the entrepreneurial arena and the modern society.
If the product prices happen to be fair– considering that a luxury eyewear like this would cost at least twice as much–the project and its policies end up convincing the market and promising a fair-trade competitive value. The designs have been carefully studied, the shapes take inspiration from the visual arts and revisit the vintage genre through a contemporary minimalistic design; frames are flat, edges are sharper and inserts are made out of acetate instead of metal. Material combinations are beautiful and innovative some of the finishes and upper rim outlines.
With a collection of 17 models, the brand has made it possible to have a recognizable identity. You can easily see the different shapes as part of the same family, even when there’s no logo presence– another example of the project’s policies and reverse-trend good taste.
“We know that selling through Internet can be a huge challenge; people usually prefer to try the product on before buying it” confirms Valentina Hernández, the other half of the team.“Our project includes an online-try-on feature that allows users to check the product’s fit on their faces with the webcam. We are sure it will improve the users’ experience”.
Eyewear styles: most are unisex but those that aren’t are very clearly feminine! To see about purchasing a pair, to hit the site HERE http://www.portraiteyewear.com/ and scroll down to the lower part of that page to see the styles they are selling now.
There are so many more frames to choose from on the Portrait Eyewear page. Go check it out. Make it a holiday gift to yourself or to someone else!
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