If you have never heard of Impossible Burger (and I certainly hadn’t before this post), you should read this post! This is about a brand of plant-based burger that looks – and tastes– just like a real beef burger.
For the 2018 summer concert season, Live Nation has introduced the Impossible Burger to 37 owned and operated amphitheaters in the U.S., including at multiple LA metro venues such as FivePoint Amphitheatre (Irvine, CA), making this the first time the plant-based burger has been offered in a concert space. As part of our ongoing commitment to enhance the fan experience at all Live Nation venues, this partnership is an important first step toward curating a more climate-friendly menu while providing fans with options that fit a variety diet and lifestyles.
The Impossible Burger which launched on July 26, 2016 at Chef David Chang’s restaurant, Momofuku Nishi, in New York City, tastes, smells, and cooks like meat from a cow, but is made entirely of plants. The Impossible Burger is produced without hormones, antibiotics, cholesterol or artificial flavors and uses about 75% less water, generates about 87% fewer greenhouse gases, and requires around 95% less land than conventional ground beef from cows.
Here is a video about Impossible Burger:
This exciting new offering is a continuation of Live Nation’s dedication to responsible food sourcing. Since 2014, Live Nation has sourced only humanely raised meats and locally grown produce for our amphitheaters. Live Nation has also implemented venue-wide compost programs as a way to reduce emissions and is committed to reducing waste at our owned and operated amphitheaters through an aggressive in-venue approach. We’re aiming to achieve Zero Waste in 20 of our owned & operated venues by 2020.
Impossible Burger Amphitheaters
Ak-Chin Pavilion Amphitheater (Phoenix, AZ)
Alpine Valley Music Theatre (Elkhorn, WI)
Ascend Amphitheatre (Nashville, TN)
BB&T Pavilion (Camden, NJ)
Blossom Music Center, (Cuyahoga Falls, OH)
Cellairis Amphitheatre at Lakewood (Atlanta, GA)
Coastal Credit Union Music Park at Walnut Creek (Raleigh, NC)
Coral Sky Amphitheater at the South Florida Fairgrounds (West Palm Beach, FL)
Darien Lake Performing Arts Center (Darien Lake, NY)
Dos Equis Pavilion (Dallas, TX)
Festival Pier at Penn’s Landing (Philadelphia, PA)
FivePoint Amphitheatre (Irvine, CA)
Ford Amphitheater at Coney Island Boardwalk (Brooklyn, NY)
Glen Helen Amphitheater (San Bernardino, CA)
Gorge Amphitheatre (George, WA)
Hollywood Casino Amphitheater – St. Louis (Maryland Heights, MO)
Hollywood Casino Amphitheatre – Chicago (Tinley Park, IL)
Huntington Bank Pavilion at Northerly Island (Chicago, IL)
Isleta Pavilion (Albuquerque, NM)
Jiffy Lube Live (Bristow, VA)
Key Bank Pavilion (Burgettstown, PA)
Mattress Firm Amphitheatre (Chula Vista, CA)
MIDFLORIDA Credit Union Amphitheater (Tampa, FL)
Northwell Health at Jones Beach Theater (Wantagh, NY)
Oak Mountain Amphitheater (Birmingham, AL)
PNC Bank Arts Center (Holmdel, NJ)
PNC Music Pavilion – Charlotte (Charlotte, NC)
Ruoff Home Mortgage Music Center (Noblesville, IN)
Saratoga Performing Arts Center (Saratoga Springs, NY)
Shoreline Amphitheatre (Mountain View, CA)
The Pavilion at Montage Mountain (Scranton, PA)
The Pavilion at Toyota Music Factory (Irving, TX)
Toyota Amphitheatre (Sacramento, CA)
Verizon Amphitheatre (Alpharetta, GA)
Veterans United Home Loans Amphitheater (Virginia Beach, VA)
White River Amphitheatre (Auburn, WA)
XFINITY Theatre (Hartford, CT)
Want to know more about Impossible Burgers?:
WHAT ARE THE INGREDIENTS OF THE IMPOSSIBLE BURGER?
The Impossible Burger is made from simple ingredients found in nature, including wheat protein, coconut oil, potato protein, and heme. Never heard of heme? Heme is responsible for the characteristic of taste and aroma of meat. It catalyzes all the flavors when meat is cooked. Heme is exceptionally abundant in animal muscle, and it’s a basic building block of life in all organisms, including plants. We discovered how to take heme from plants and produce it using fermentation — similar to the method that’s been used to make Belgian beer for nearly a thousand years. Adding heme to the Impossible Burger makes it a carnivore’s delight. Super tasty, super safe.
Full Ingredient List:
Water, Textured Wheat Protein, Coconut Oil, Potato Protein, Natural Flavors, 2% or less of: Leghemoglobin (Soy), Yeast Extract, Salt, Konjac Gum, Xanthan Gum, Soy Protein Isolate, Vitamin E, Vitamin C, Thiamin (Vitamin B1), Zinc, Niacin, Vitamin B6, Riboflavin (Vitamin B2), Vitamin B12
Contains: Soy, Wheat
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