Ron Robinson Talks About Innovations + Memories of His Stores. Podcast #2

40 years.. is a long time. That’s how long Ron Robinson has been involved in retailing– whether running his own stores or as VP for Fred Segal. He helped Fred Segal Melrose become the boutique powerhouse in Los Angeles/Hollywood that became a beauty & fashion mecca for celebrities as well as customers who wanted to buy the hottest trend items.
And Ron Robinson had them along with celebrities who wanted to wear the latest fashion trends.


Ron Robinson (facing the camera on the left) is the man behind the menswear store (plus Apothia, a womenswear store plus a children’s store)  at Fred Segal Melrose.


While Fred Segal is no longer alive,  the Melrose store still exists. The latest iteration for Ron Robinson is his flagship store in Santa Monica, California. Ron Robinson was so kind to give me a couple of hours of his time to not only talk about the path of his career and his innovative projects, but also to share a lot of details and information about some of his favorite items in the Santa Monica store.


40 Years of Memories — in photographs:


Apothia the store at Fred Segal Melrose!



The rear parking lot behind Fred Segal/Melrose.

That bungalow in the background is where Ron Robinson lived for a time.




Ron Robinson in the menswear store!





 Ron Robinson having dinner with Stevie Wonder in Tokyo! 



Ron Robinson and fragrance creator, Sarah Horowitz testing out scents!


Apothia on Melrose.. a celebrity destination for all things beauty!



Ron Robinson with Pamela Anderson (BayWatch!)





Children’s  department at the Melrose location! 

 Ron Robinson in Santa Monica!



The Santa Monica Flagship store exterior (on 5th Street)!

entrance-of-Santa-monica-stThe Santa Monica store’s entry! 



More of the spacious Santa Monica store that has a huge product range including:

— womenswear

–children’s clothing, toys and other essentials

–home decor

— unique tech items


Oprah Winfrey and friend at the Santa Monica location! 


Cindy Crawford with Ron Robinson at her book launch!


Rosita  Missoni and Ron Robinson with a range of home decor items 


Front of Ron Robinson (Santa Monica) with Valentine’s Day Display! 



About Ron Robinson:

In 1978, Ron Robinson, Inc. opened its doors at Fred Segal on Melrose Avenue. Armed with a decade of experience working directly for Fred Segal as a salesman, buyer and Vice President, Robinson took his hard-earned knowledge and expertise and built a global brand that continues to change the face of shopping and fashion today. The RON ROBINSON brand offers uniquely curated personal and lifestyle fashion and includes the APOTHIA beauty boutique – home of the IF signature fragrance and award-winning interior aromatics – as well as RON ROBINSON men’s, women’s and kids apparel and home design, all of which embody the brand’s long-standing tradition of quality and style. Learn more at


Podcast Part 2 with Ron Robinson!

If you missed Part 1 of the Ron Robinson Podcast, you can find it here:!


If you are in greater Los Angeles and want to attend either of the Ron Robinson Anniversary events or want to know what’s happening:



To attend either event, you must RSVP to  

Learn more about the iconic brand at
follow @RONROBINSON on Instagram to be a part of their next in-store event.


Thank you to Ron Robinson for being such a  great interview. He was so amazing and such a sweetheart in giving me time and showing me some of his favorite things for Holiday 2018.   Ron Robinson’s favorite gifts will be an entirely separate post with a curation of amazing and innovative gifts!


Stevie Wilson,


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I curate deals that offer bonuses, bargains, and great products –and some are very specifically for this site to feature to my audience because I want my audience to get amazing products from great brands! If you purchase via my link, I make a very small percentage for that purchase. It does not add any additional cost to the product. The price you see is the retail price (depending on store or vendor) .

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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