“Curls for a Cure!” Join Breast Cancer Survivor + Curl Expert Ouidad in Supporting BCRF during October!

I am lucky enough to have met so many great people as I have worked as a writer and blogger over the years. I remember the first time I met Ouidad (the curl expert) in New York City at her salon. I was in awe to see that many curly girls all in one place and to realize that it is a lifestyle more than just a hairstyle.  She and I became friends during phone calls and product launches.  I am happy to be able to share her journey,  her battle against breast cancer with you here on LA-Story.com.  Breast cancer can be cured, but it requires time, it requires research and all of that costs money.  Ouidad and her husband Peter have made the choice to support the Breast Cancer Research Foundation and they are asking you to donate via herCurls for a Cure initiative.  Please help, please donate to this cause.

Curls for a Cure



Ouidad and Peter -founders of the iconic hair salon and product company, OUIDAD – The Curl Experts, and Curls for A Cure® a proud partner of The Breast Cancer Research Foundation® since 2004. This year, Curls for a Cure is supporting BCRF with in-salon events such as, “Style-a-thon”, “Cut-a-Thons” and “Curls Night Out” fundraising events throughout the OUIDAD certified salon network and matching every dollar donated up to $10,000!

“100% of the money we raise is donated to The Breast Cancer Research Foundation.”




Every 2 minutes a woman is diagnosed with breast cancer. We are committed to supporting the research needed to change that statistic.


Research saves lives. Research makes the difference.

The mission of Curls for a Cure is to help fund the research to discover a cure for breast cancer in our lifetime, by mobilizing the passion, the power, and generosity of the curly hair community. We firmly believe that we can beat breast cancer by helping fund the research that creates new treatments and ultimately find a cure for this devastating disease.

Curls for a Cure has donated over $574,800 funding more than 11,000 hours of research.



 Ouidad’s Fight Against Breast Cancer!

Here’s a bit of Ouidad’s story about her overcoming breast cancer!



In 2002, I was diagnosed with the same disease, at the same age, as was my mom. Breast cancer took my mother from me when I was 25 years old. Her loss embedded an empty feeling inside me and took a piece of me with her. My kids were 14 and 11 years old at the time of my diagnosis and I didn’t want to be taken away from my family the way my mom was taken from me. I had to take charge and be proactive in my own health.

I sought several opinions and under my doctor’s recommendations, I had a bilateral mastectomy and was put on Tamoxifen for 5 years with the hopes of completely clearing me from this disease. I continue to stay on top of my wellness with regular doctor visits and am lucky to have family and friends around me. Through it all, my husband Peter and my two kids were my primary caregivers and my source of strength and support.

“Though I made a full recovery, I vowed that my battle against breast cancer would remain ongoing.”

When I returned to work behind the chair, I felt my experience was God’s way of letting me know my role on this planet. I’m alive because I am meant to help my clients and others who are going through or are affected by this disease. Having experienced this disease has made me a better hairdresser. I know I can help with the anxiety my clients are going through in their mind, body and with their hair. I have been able to empower my team and show them from a firsthand perspective on how to work with their clients and how to be good listeners. Having this fountain of information regarding what to expect, knowing how to be there and how to manage hair and looks during the process has been healing for both me and for those I’ve been able to touch.


Ouidad was inducted into the Breast Cancer Treatment Fund, “Survivors Hall of Fame” in 2010 for her work organizing and collaborating with hairstylists in developing protocols for serving people experiencing breast cancer treatment with compassion. Ouidad’s brings her own firsthand experience, as a breast cancer survivor herself, to help stylists better relate to and understand the special needs of breast cancer patients undergoing treatment.


Why the Breast Cancer Research Foundation?



BCRF is the highest rated breast cancer organization in the U.S. with an “A” rating from Charity Watchhttps://www.bcrf.org/about

BCRF is a nonprofit organization committed to advancing the world’s most promising research to end breast cancer. They provide critical funding for cancer researchers worldwide, with $66 million invested in nearly 275 researchers across 14 countries this year. https://www.bcrf.org/researchers

Since its founding in 1993, BCRF-supported investigators have been deeply involved in every major advance in breast cancer prevention, diagnosis, treatment, and survivorship. https://www.bcrf.org/progress

BCRF funds cancer researchers focused on tackling the disease from every angle including

  • Heredity & Ethnicity,
  • Lifestyle & Prevention,
  • Treatment,
  • Tumor Biology,
  • Metastasis, and
  • Survivorship.


If you have a family member, friend, colleague or a neighbor who is in treatment for breast cancer or who has had breast cancer, please consider a donation to

I have had friends who had breast cancer and they have survived. One is my closest and best friend. Despite the battle she had with this reoccurrence of her breast cancer that she had the strength and the will to survive this terrible situation — and she is alive and well today.


Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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