INTRODUCING:
The pregame before the big show…
FENTY ICON VELVET LIQUID LIPSTICK IN RIRI
Suit up for the big game with a new kind of matte.
Fenty Beauty is adding the Fenty touch to the liquid lipstick category with this game-changing formula
that leaves lips feeling plush and comfy. The NEW! Fenty Icon Velvet Liquid Lipstick offers a
luxuriously creamy, whipped texture with a rich color payoff and comfortable wear.
The formula delivers an intensely smooth texture that keeps fine lines and dry lips at bay.
With just one swipe of its precise doe-foot applicator, lips will enjoy rich full coverage with
a velvet-matte finish that’s lightweight and lasts.
Best of all, to pregame before the big show, Fenty Beauty is debuting its newest lip innovation early
so that everyone can have iconic lips for game day.
To commemorate this moment, Fenty Icon Velvet Liquid Lipstick in Riri – a universally flattering
rose mauve neutral– will be available for a limited time in a special packaging featuring a holographic
football logo on the cap.
–The rest of the Fenty Icon Velvet Liquid Lipstick team will be ready to make their debut on
February 10, 2023!!
–Fenty Beauty Fenty Icon Velvet Liquid Lipstick in Riri ($29) will be available beginning
February 1, 2023, exclusively at Fentybeauty.com, with the rest of the Fenty Icon Velvet
Liquid Lipsticks launching February 10, 2023.
Fenty Beauty is 100% Cruelty-Free.
ABOUT FENTY BEAUTY:
Fenty Beauty, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH.
Rihanna created Fenty Beauty:
“so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match
skin tones, developing formulas that work for all skin types, and pinpointing universal shades.
Her vision, above all, is to inspire:
“Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them
into global powerhouses. The portfolio consists of KVD Beauty, OLEHENRIKSEN, Lip Lab, Fenty Skin and Fenty Beauty by Rihanna.
The name KENDO is a play on the phrase “can do.”
What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling.
Brands within the KENDO portfolio are distributed in 35 countries worldwide.
Stevie Wilson,
LA-Story.com
If you have a question, you can email me at stevie.wilson@LA-Story.com
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