Axios PM By Mike Allen · Feb 24, 2023
Yes, this piece is a day late!
Happy Friday afternoon.
Today’s PM — edited by Kate Nocera — is 559 words, a 2-min. read. Thanks to Sheryl Miller for the copy edit.
I want to share some very interesting content that’s worth reading!
1 big thing: Reaching for clout!
Illustration: Natalie Peeples/Axios
If your LinkedIn comments sections have seemed busy lately, you’re not alone.
The intrigue: The new phenomenon of “commenting for reach” is clogging up recent layoff announcements and hiring posts across the platform,
Axios Communicators author Eleanor Hawkins writes.
- The theory goes that replying to posts can serve two purposes:
uplifting your friends, former colleagues or distant connections while also promoting yourself. - The LinkedIn algorithm is “complicated, dynamic and secret, but the company says a large number of comments can make a post more visible,”… The Wall Street Journal reports.
It’s a way to get visibility by doing the least, and some users are annoyed by its self-serving nature.
- However, the more your name pops up in social media feeds, the more clout you have —
and studies show that establishing a personal brand can help you get ahead.
The bottom line:
If you’re going to comment, it’s best practice actually to add to the conversation.
- “The platform is not designed for virality, rather it is designed to be helpful, encourage knowledge sharing and insights,” LinkedIn editor-in-chief Dan Roth told Axios.
1 big thing: Reaching for clout..Go deeper.
3. Catch me up
Photo: Allison Dinner/AFP via Getty Images
- A powerful winter storm has prompted the first blizzard warnings in L.A. and Ventura counties since 1989. Go deeper
. - The majority of Americans surveyed in the new Axios-Ipsos American Health Index say businesses and the government don’t make citizens’ health and well-being a priority.
Go deeper - A year of relentless Russian bombing, air raid sirens, and displacement has taken a heavy toll
on Ukrainians’ mental health.
Go deeper.
Bird-free nuggets
McPlant burger and the McPlant Nuggets.
Photo: McDonald’s via AP
McDonald’s is rolling out chicken-less McNuggets — dubbed McPlant nuggets — in Germany this week.
- While the fake meat revolution hasn’t quite taken off in the U.S., customers in Europe have been more receptive to plant-based McDonald’s products, AP reports.
- The nuggets — made from peas, corn, and wheat with a tempura batter —
were developed with the Beyond Meat company.
Nugget availability in future markets will depend on demand, per AP.
The McPlant burger — –also developed with Beyond Meat — is a permanent menu item in the U.K., Ireland, Austria, and t he Netherlands, but its test run in the U.S. last summer was short-lived.
This is quite a variety of content for a Friday afternoon. Lots to think about.. even if it’s McPlant burger!
Stevie Wilson,
LA-Story.com
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stevie.wilson@LA-Story.com
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