1 Big Thing: The Booming Taylor Swift Economy! Swift Has a BIG Impact!

Here’s a Question: Are YOU a Swift-y Fan?
More Interesting Question:  If You Aren’t a Swifty Fan, Why Not?

Photo illustration: Natalie Peeples/Axios.

 

Taylor Swift’s 52-night, 20-city tour through the U.S. is breaking attendance records — and
it’s poised to be one of the highest-grossing tours of all time, writes Axios’ Erica Pandey.

  • But the Eras Tour’s influence extends beyond just ticket and merch sales.

🖼️ The big picture: The pop star’s concerts are fueling an entire Taylor Swift economy — as fans spend big on travel, lodging, makeup, fashion and food to attend the shows.

What’s happening: Many fans are traveling to different states to catch shows because they grabbed whatever tickets they could get. Each stop on the tour is prepping for a mini-boom.

  • Glendale, Arizona, the tour’s first stop, temporarily renamed itself “Swift City.” Hotel rates skyrocketed as fans poured in from around the country, and the world, the Arizona Republic
    reports.
  • In Houston, Swift boosted hotel occupancy rates more than the NCAA men’s Final Four, Axios Houston’s Shafaq Patel writes.

What to watch: Philadelphia, where Swift is playing this weekend, is prepping for its rush.

  • Case in point: The Courtyard by Marriott in South Philly, located near the concert venue,
    is completely booked — which isn’t typical when a musical act plays at the 65,000+-seat stadium.

The bottom line: It’s “Swiftonomics,” writes Bloomberg’s Augusta Saraiva.

Stevie Wilson
LA-Story.com

If you have a question, you can email me at stevie.wilson@LA-Story.com

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