GAP Color ROCKS LA and the US in Summer 06

GAP is rocking summer of 2006 with it’s new campaign of ROCK COLOR! Returning to its roots, GAP brings back the vibe, color and style of 1969, the year GAP opened its doors.


Playing off  bright colors, super styles,  hot summer energy  and great music, GAP launches a nationwide explosion of summer fun. Listen to  the podcast  featuring GAP Fashion expert, Erica Archambault, talk about the events– and styles– of ROCK COLOR!!

Bikini Separates $24.50–39.50

The Summer 2006 ROCK COLOR Is a kaleidoscope of colors, music and excitement and it comes in two parts.

Men’s Pigment Dyed Hoodie $49.50

Part 1 is an amazing bus tour during MAY and JUNE where GAP brings summer to YOU via a Retro-designed Rock & Roll Meets School Bus  which is essentially a Store on Wheels featuring psychedelic logos and tons of cool stuff that you absolutely need for the Summer of FUN!

The traveling pop-up store will make an appearance at neighborhood beaches, festivals and other fun summer destinations in Los Angeles and New York.  You will be able to buy GAP clothing and accessories like T-shirts, hoodies, flip flops and beach hats  from the bus. 

Reversible Skirt $54.00

Gap’s ROCK COLOR Bus Tour kicks off in Los Angeles on May 5 with an appearance on the famed Sunset Strip at the Cabo Cantina with appearances the following week on May 10 & 11 at THE GROVE/Farmers Market at Third Street and Fairfax  complete with faux beach (sand and all!) along with an appearance by   Robin Lewis West , Fashion Stylist for television show THE OC  providing her superb styling advice on how to put together the PERFECT summer wardrobe — along with other "surprise guests"!!!

Flip-Flops $10.50-14.50

This is just the beginning of the tour that will end on the New Jersey shore on June 25 along with being featured at special events in LA, NYC and a special VIP party in the Hamptons!!! (gee, can I get an invite too?)

The second part of the ROCK COLOR promotion from GAP is a MUST DO event! What’s the deal? In the major metro areas of LA, San Francisco, Chicago and NYC, head to your nearest GAP store to pick up a GAME PIECE to WIN prizes!!(Don’t know where that is?  Check it out HERE for the nearest store OR if you aren’t in those metro areas– for the way for you to WIN too!)
Win what? WIN TICKETS to some of Summer 2006’s HOTTEST CONCERTS !! HURRY since game pieces are limited to stock on hand and so are the tickets to the concerts. You could win tickets to a private concert in NYC to see JOHN LEGEND!

  There are lots of other GAP prizes you can win too — so what are you waiting for??? GO — RUN down to your nearest GAP or fill out the online registration for a game piece and see if you win!

Wood Bracelets $9.50-12.50

See you at the concert!! That’s the LA (and San Francisco, Chicago, and New York)  Story!


Pop-up Bus Counting Crows LA Story.


Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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