BALMSHELL began with sisters’ Jennifer and Fiona Lees’s passion for cosmetics, and their drive to create the perfect lip gloss. Mix in a “float art” pen they purchased in a kitschy shop in the Yorkville neighborhood of Toronto, and the high-shine, moisturizing lip gloss known as BALMSHELL was created!
Every lip gloss comes in a distinctively packaged tube that contains a floating art illustration unique to each shade and storyline, conceptualized by Jenny and Fiona then created by renowned Spanish illustrator Mar Marube.
Once the lip gloss has been used up, the handle featuring the floating art can then be removed and re-attached to the keychain provided with the product.
All 15 BALMSHELL lip glosses feature a different illustration of a young woman realizing and revealing her own alluring power in an array of witty scenes, such as a bride on her wedding day, a girl catching the gaze of a handsome stranger at a bar, or a “yummy mummy” pushing a stroller and commanding the attention of admiring onlookers at a nearby cafe.
For every bombshell lifestyle, there’s a BALMSHELL.
For Summer 2007, BALMSHELL introduces a chic new shade perfect for the season.
Ah the Classic! – Sheer Raspberry Sparkle
Darling You Look Fabulous! – Sheer Hot Cherry Red
Curse of the Purse – Sheer Peachy Cream
Shoe Fetish – Sheer Hot Fuchsia
You Give Me Fever – Sheer Rosy Cheek Pink
Confessions of a Call Girl – Sheer Hot Orange
Hair-apy – Sheer Gold Shimmery Pink
Shopaholic – Sheer Classic Soft Baby Pink
Wilderness Girl – Sheer Brown Beige
Yummy Mummy – Light Mocha Brown **
Today’s the Day – High-shine Crystal Clear **
Who’s Your Caddy? – Rich Chocolate Brown
That’s So 80s – Sheer Retro Mauve
Sleep-in Beauty – Princess Pink
Their latest color is one best-suited for hot, lazy weekends by the shore:
“Weekend in the Hamptons.” — a sheer, sandy beige that delivers a light neutral sheen for a polished, pulled-together look perfect for a weekend getaway.
The shade is brought to life through the float art illustration inspired by Jenny’s summer spent in the Big Apple. It tells the all too familiar story of two friends pounding the pavement of steamy New York City streets. As they pass behind a sign giving them directions to the beach, they appear on the other side, in their bikinis, ready for the summer sun.
** Limited Editions: Available for a limited time in stores, but can be purchased later on the BALMSHELL website.
Celebrities like Avril Levigne
BALMSHELL is currently available on www.balmshell.com, as well as Henri Bendel in New York City, and at Kitson in L.A.
So become the “bombshell” you were meant to be– buy at least one now!
Stevie Wilson
