As all women know, the fashion world is not a consistent size situation– even within a brand. You can try jeans or dresses from the a single brand and have to go up or down in sizes depending on the cut of the garment –even if it’s the exact same style.
Extremely frustrating for women shoppers who have to size up 1-2 sizes for swimwear or jeans. Dresses and jackets aren’t consistent when one brand is tight through the shoulders and going up a size or two then makes the fit in shoulders ok but then the rest of the garment must be tailored to fit correctly ($$$$).
Shopping for contemporary fashions can be a nightmare- -and high end fashions are not much different. Low end fashions are worse because brands tend to skimp on seams and often pieces of the same garment in the same size may fit very very different. Patrick Robinson’s GO Collection for Target was one such line– where I typically wear a size XS but had to go up to a medium in one shirt but a small in another and an XS in yet another.
The fashion industry needs a wake-up call and Cricket Lee is the one who’s leading the charge with FITLOGIC sizing system according to the Wall Street Journal online article by Ann Zimmerman. Check out the video below.
Subscribe to RSS headline updates
Powered by FeedBurner
© 2007 KBP Inc.