Attention GUYS!! This is for you!! Attention Girls– this is for your guys. Put this in front of them!
Spring break is over or you just got back from vacation- and you’re loving the streaks and blonder bits in your hair. Don’t let your hair go back to it’s darker color- Summer is almost here and you need to spiff up that style quotient and get some GUY LIGHTS
This is for guys of ANY age– so men with a bit of grey, you particularly will love this treatment!
Girls know all about highlights — and the differences between uplights, lowlights and even how to do it themselves. However guys haven’t been doing “highlights” and letting your girl get involved may not be the right thing.
Guylights are Sonya and Christopher Dove’s unique no frills, no fuss alternative to highlights or lowlights for men who want a quicker, more masculine way to create or maintain their look.
The Color Bar
Guylights use a comb-through of color without foils. This is not a girly procedure. Guylights makes highlighting a man’s hair low maintenance and faster for the time-sensitive man.
Men are more concerned about a youthful appearance than ever before in both in their careers and social lives. For men over forty, hair color is a large part of reversing the aging process and competing with younger men. And, as The Doves co-owner Christopher Doves says with a smile, “Its quicker, cheaper and much less invasive than plastic surgery.”
Salon Foyer
Reverse lights will give the impression of reversing the aging process by blending the grey for a chic, younger style. Flashlights, the Doves’ version of highlights, instantly brighten the hair of those who want either natural or multidimensional color.
“Guylights are for those guys who just don’t like seeing that tired image looking back at them in the mirror,” says Christopher Dove. “What better way to freshen up your color and look and feel like you’ve just returned from a tropical vacation?”
Sonya and Christopher Dove
Designed by the Doves— Wella Professional Creative Directors for over 16 years– to be similar to a martini bar, the Color Bar is very guy friendly with a stainless steel bar that faces a bright, pomegranate-colored wall adorned with hair color products and a plasma screen television.
The price for Guylights services ranges from $45 -$200. For a quick, easy treatment that can cost a little or a bit more, you can get a great look that will give you a more fashion forward, style savvy look that’s edgy yet not “in your face” sort of hair treatment.
The Doves on Main Street in Santa Monica signals a sea change for hair salons on the West Coast. As the first salon in the United States wholly owned by Sonya and Christopher Dove, the talented British-born creative directors of Wella USA, the new salon brings an unprecedented international level of sophistication to West Coast consumers.
Recognized for the innovation, color know-how and equaled hair artistry, the Doves and their team of highly trained stylists will offer a style-conscious clientele award-winning services in a stimulating modernist setting, all with a client-centric focus. Created as an environment that is unpretentious, warm, and dedicated as Sonya and Christopher themselves, The Doves studio reflects and celebrates The Doves more than 20 year career as international hair industry innovators.
An interactive Color Bar will serve as the salon’s central feature, offering color work that runs from natural and simplistic to multidimensional. Cuts ranging from classic and minimal to ultra-stylish and high fashion, as well as makeup application will serve to compliment the individual colorings. The Doves-Hair, Art, Team-2000 Main St., Santa Monica, CA 90405, 310-399-7654. www.thedovesstudio.com
Get your summer groove going and get some GuyLights!!
Stevie Wilson
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