Redken Gets Fergie-licious for Teen Choice Awards!!

The Teen Choice Awards, televised on August 4, was a fun-filled event with a lot of laughs and screaming fans– but a huge part of the evening was the focus on the red carpet styles. Lots of color, casual chic looks and a bevy of hairstyles were donned for the show. Fergie, graced the red-carpet with a bohemian-inspired look fitting for the award show.
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With her flaming fuchsia and red halter style long dress, colorful bracelets, and an edgy belt, Fergie rocked the red carpet. The fish tail braid complemented her overall look: fun, flirty, and youthful — a perfect style for the highly energized and fun-filled show.
Since her dress was very bohemian, we wanted her hair to be a little edgier but still complement her look” , says “I showed her a series of braids I have been working on and she chose the fish tail braids. I think she rocked it!”
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To create the look, Morales applied :
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Redken Full Frame 07 protective Volumizing Mousse (SRP$15.95);
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Redken Extreme Anti-Snap (SRP$14.95),
to the hair when damp to provide lots of body and volume but also smoothness and shine, for an easier time creating the fish tail.
Morales then rough-dried the hair to keep Fergie’s natural texture. She started the braid by creating a low ponytail at the nape of the neck with a center part, then proceeded to create her fish tail securing with elastic then wrapping Fergie’s own hair around it. Morales pulled pieces in the front to shape Fergie’s face and kept the braid to the side and over her shoulder.
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Morales finished off with Redken workforce 09 flexible volumizing spray (SRP $14.95), for hold and added shine.
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For more information on Redken, visit redken.com or call 1-800-REDKEN8.

Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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