Be EcoChic (TM) Kicks Off NYFW, Debuting Neutrogena Cosmetics & Skincare!

Be EcoChic kicked off New York’s Fashion Week with a serious nod to the green lifetyle with a little help from Neutrogena and Matin Maulawizada, cosmetic and skincare chemist.
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Featuring celebrities and super-models, the line-up of those walking the catwalk was stunning. Everyone wore eco-friendly lines and it was a real show that *green* fashion can be completely fashionable as well as eco-friendly.
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Alek Wek
ANGELA LINDVALL IN DKNY
ALEK WEK IN CHADO RALPH RUCCI
LAUREN HUTTON IN MAGGIE NORRIS COUTURE
PATTI HANSEN IN NICOLE MILLER
THEODORA RICHARDS IN RED CARTER
COLTRANE CURTIS IN JOHN VARVATOS
JON MCLAUGHLIN IN EDUN
TAMARA FELDMAN IN VENA CAVA
SUSIE CASTILLO IN THREAD SOCIAL
MARK INDELICATO IN EDUN

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Lauren Hutton
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Launching several new products including Neutrogena(R) Cosmetics Nourishing Eye Liner, Nourishing Eye Quad and MoistureShine Lipstick .
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Also the brand introduced cutting edge Neutrogena(R) Skincare products: Neutrogena(R) Lift & Strengthen Intensive Facial Concentrate.
Matin created the “look” worn by models and celebrities, including Neutrogena(R) spokespeople Malin Akerman and Susie Castillo, during the first-time Be EcoChic(TM) runway show.
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Tamara Feldman

For the Be EcoChic(TM) fashion show, I created a radiant ‘look,’ starting with healthy skin to bring out the natural beauty of the models and celebrities. Using Neutrogena(R) Cosmetics, I designed a soft, smoky eye and nude lips, accented with a soft gloss that keeps them playful and feminine,” said celebrity makeup artist Matin. “My inspiration for the ‘look’ is the eco-minded woman who still wants to be chic, much like the premise of the Be EcoChic(TM) campaign. After all, you can be fashionable and environmentally conscious,” added Matin.

“The Neutrogena(R) heritage of clean and gentle extends not only to the products we offer consumers but to our business practices as well — from solar panel systems to a reduction in packaging materials,” said Pericles Stamatiades, Company Group Chairman, Beauty, Johnson & Johnson. “Our participation in Be EcoChic(TM) is an example of our commitment to encourage smart choices that not only help preserve the world we live in but also help others learn what they can do to ‘be’ eco chic.”
The foundation for beautiful makeup begins with beautiful skin and Neutrogena(R) has a solution for skincare worries including tired eyes, general loss of elasticity and breakouts. The Neutrogena(R) Ageless Restoratives(TM) Energy Renewal Energizing Eye Cream targets the delicate eye area to restore radiance and vibrancy. For overall noticeably-strengthened, healthier and younger-looking skin, the Neutrogena(R) Lift & Strengthen Intensive Facial Concentrate works deep within the surface to minimize visible signs of collagen loss. The Neutrogena(R) Rapid Clear(TM) Fight & Fade Gel has a unique two-in-one formulation which reduces breakouts and fades the look of post-acne marks for clearer, more even-toned skin fast.
“As an actress, my skin undergoes a tremendous amount of stress which is why it is important for me to use products that are good for my complexion,” said actress Malin Akerman whose participation in the show also affirms her commitment to the environment. “By using Neutrogena(R) Cosmetics I am confident that I’m taking care of my skin while also looking my best.”


To see Matin’s ” runway look,” obtain 411 on Neutrogena(R) Cosmetics and Skincare products used at Be EcoChic(TM) and get step-by-step instructions to create your “look” at home, visit http://www.beecochic.com.
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Matin did not set out to conquer the world of beauty. A native of Afghanistan with a Master’s degree in Molecular Biology, he was first introduced to the beauty business by a college roommate and began doing make-up part time. After working as a research scientist for a couple of years, he realized that he missed creating works of art on all types of faces.
Since making the transition from scientist to make-up artist, Matin has worked with an ever expanding list of the most beautiful faces in the entertainment industry. In addition to working with celebrity clients, he was a Laura Mercier Cosmetics spokesperson and dreams of creating a serious skincare line for cosmocuetical use in the future. He has been featured in the beauty pages of leading fashion magazines such as Harper’s Bazaar and Allure and his work has graced the covers of Elle, Amaan, Marie Claire and Nylon.
The Be EcoChic(TM) “look” is now available to the public at http://www.beecochic.com.
Stevie Wilson

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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