New York Fashion Week is kicking off and everyone is both anticipating and dreading the routine of the runway shows and parties. While we see the same routine presented over and over, there is something new emerging in the fashion arena and it’s coming not from NYC, but out of California with a nod to NYFW but with a serious twist on the presentation of brands to the media and fashion leaders.
Expose NY will debut in a centrally located private loft in Midtown Manhattan on Sept. 4th, 2008. A baker’s dozen of collections from as far as Australia, Italy, Brazil and the Meatpacking will showcase their Spring ’09 collections for New York’s best fashion editors, stylists, fashion writers and select buyers
This invite-only fete will be an all day open house and will establish a new category of trade events set around the seasonal catwalk shows in NY and Los Angeles.
What is EXPOSE?
Check out this podcast discussion with Expose creator, Matt Meyerson.
Expose, the brainchild of former fashion product placement and PR specialist, Matt Meyerson, is the first of its kind to cater to the people who decide what brands get coverage in the best magazines, on the best TV shows, on the backs of the biggest celebrities and on the cyberpages of the most trafficked websites and blogs– and it’s about time to cater to the press, stylists and bloggers who make fashion news happen — and for some, help it pick up serious speed and traffic.
The focus of Expose is the product and the designer. . Each brand showcasing at the event went through a rigorous approval process where the line was assessed on its current collection, the accounts it sells in, celebrity fans and past press coverage.
Expose hopes to have something for every type of outlet and based on the current (and growing) roster seems to be reaching it’s goal. Featurins an array of designers that will blow the lid off fashion week, you will see
NYC buzz designer Levi Okunov ;
goth couture musings of Shadows and Dust (Australia);
the sexy swimwear silhouettes of Le Doux (Brazil) ;
the classic and clean lines of Ana Pires (Italy);
premium debut of Yansi Fugel’s TravelJersey Collection (NY) ;
the priceless yet funky jewelry and couture of House of Bastion (Florida);
the amazing hand crafted heels of Jerome Chouinard Rousseau (LA);
the iconic fashion sunglasses of Oliver Goldsmith (UK);
the airy elegance of award winning Yeojin Bae’s (Australia) vintage inspired dresses;
the amazing Priestess NYC fashion line and
the debut of GoodLife.
Expose will definitely run the gamut in terms of premium categories and is still adding brands to the roster for September. Also showcasing, and acting as charitable beneficiary at Expose, is Designers Against AIDS (www.designersagainstaids.com).
DAA is an NGO based out of Belgium which is doing amazing things for AIDS prevention through awareness and educational programs involving venerable retailer H&M, the UN and celebrities like Rihanna, Timbaland and My Chemical Romance.
Guests will sip signature cocktails from Basil Hayden’s (www.smallbatch.com);
get purified water in their new personal water filtration bottles from Watergeeks Technologies (www.watergeeks.com);
enjoy a music mix from some of best DJ’s in world (www.moodswing360.com)
and appreciate the custom floral arrangements from Stem NYC (www.stemnyc.com).
Homemade tray passed hors d’oeuvres will be created on site by chef Antonio Frontera.
Stay tuned for photos of this event. We will have them!!
Stevie Wilson
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