Dove has been a premium chocolate brand at New York Fashion Week, having worked with Verrier for 2 seasonal collections
Now M&M Premiums Chocolate hits Bryant Park as the ultimate style platform to introduce new M&M’s® Premiums to the fashionable crowd with an interesting spin on the presentation of these “melt in your mouth” shimmering chocolate gems available in five sophisticated varieties: Mint Chocolate, Raspberry Almond, Triple Chocolate, Chocolate Almond and Mocha.
![5_MMs_Premiums_Cartons[1].jpg](http://www.la-story.com/upload/2008/07/my_find_of_the_day_when_chocolates_calling--_and_y/5_MMs_Premiums_Cartons%5B1%5D.jpg)
M&M Premium Chocolates
Models showcased the upscale M&M’s® while dressed in vibrantly colored gowns inspired by the rich jewel-tones of the new product. The gowns were created by red carpet designer Pamella Roland, known for her elegantly feminine and luxurious designs.
![MMs_Premiums_in_glasses[1].jpg](http://www.la-story.com/upload/2008/07/my_find_of_the_day_when_chocolates_calling--_and_y/MMs_Premiums_in_glasses%5B1%5D.jpg)
M&M Premium Chocolates: jewel-toned wrappers.
M&M’s® Premiums are rich with layers of flavor, and these “dressed up” chocolate candies taste as good as they look. Each variety of M&M’s® Premiums is housed in an eye-catching, curvy box with re-sealable packaging for convenience and freshness, ensuring that these gems are sure to make a sparkling first impression.
The six-ounce M&M’s® Premiums gems are available nationwide in food, mass, convenience and drugstores for a suggested MSRP of $3.99. For more information on the entire line of new M&M’s® Premiums products, please visit www.mms.com
Worth a good look — and taste — of all flavors at Bryant Park and definitely figure out which Pamela Roland dress you aspire to wearing!!
Stevie Wilson
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