Platinum Guild Features More than Just Jewelry: La Prairie Platinum Rare Skincare!!
The Platinum Guild International Emmy Suite (September 18, 19 and 20) is always considered to be a “must do ” suite because it has an array of jewelry that is second to none and all done in platinum. But not everything platinum was jewelry at the Platinum Guild!
Those attending the suite werethe first to experience LA Prairie’s Cellular Cream Platinum Rare, a new anti-aging cream from renowned Swiss skincare company La Prairie. This platinum-infused age-fighting cream ($1000) provides a wealth of benefits

Cellular Cream Platinum Rare is truly a ground-breaking product that harnesses the anti-aging powers of Platinum, one of world’s most precious metals. This cream significantly reduces the appearance of deep wrinkles and lines on the skin, while increasing resilience and hydration, giving skin the radiant look and feel of silky velvet.
Benefits:
• Pure Platinum inspires perfect balance to improve hydration, protection, and receptivity to nutrients.
• Exclusive Smart Crystals™ help guard skin’s youthful appearance, actively reducing the effects of time resulting in the reduction of lines and wrinkles.
• Climate-activated hydration adjusts to changing humidity levels and temperatures, continuously providing the perfect level of moisture.

All guests at the Platinum Guild suite were offered exclusive La Prairie spa treatments including a “Platinum Infusion” facial, makeup application and “Platinum and Diamonds Retexturizing Hand Treatment,” which incorporated luscious neck, shoulder and upper back massage. Select guests were gifted with a luxurious gift set (valued at $450), featuring La Prairie products including a deluxe sample of the new Cellular Cream Platinum Rare; Art of the Brush Collection; Luxe Eye Liner Automatique, Cellular Treatment Mascara – Instant Curl; Cellular Treatment Eye Colour Ensemble; and a Light Fantastic Cellular Concealing – Brightening Eye Treatment.
Cellular Cream Platinum Rare (50ml / NET WT. 1.7 OZ.) retails for $1,000 US and is available beginning September 2008 at laprairie.com, Bergdorf Goodman, Bloomingdale’s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and Holt Renfrew in Canada.
Go Platinum, Go La Prairie for the most amazing skincare.
Stevie Wilson
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