Denise Richards & Signorelli Host a Breast Cancer Awareness Event Benefiting Susan G. Komen!

In an act of shear Hollywood hutzpah, Denise Richards hosted a red-carpet charity event to launch Signorelli’s Love collection, which benefits Susan G. Komen for the Cure, at the Planet Blue boutique in Beverly Hills opposite a much anticipated runway from Christian Audigier at Smashbox.

Denise Richards
Style speculators and LA fashionistas were pleased to find that there was no shortage of support for this event even though many outlets were still at Smashbox snapping away. Fabulous platters of sushi, red & white wine and scrumptious chocolate truffles were devoured by a crowd that had been considerably underfed and overworked earlier in the week at Smashbox where… gasp… Mercedes Benz and American Express members were allowed to purchase tickets to the shows.

Guests enjoying the event!
One editor was shocked to find that she was seated in the second row of an important show sandwiched in between two women who knew NOTHING about fashion. Sadly enough, there were too many touristas at the tents to count. The real fashion crowd were often blinded by the flashes of tiny tourista “point-and-shoots.” This delightful pause at Planet Blue in Beverly Hills was like an oasis in the desert.

Other celebrities in attendance were Krista Allen, Mena Suvari, Ashley Jones, and Haley Bennet., who mixed and mingled freely through Planet Blue at a very relaxed and laid back pace.

Mena Suvari

Haley Bennett,one of the cast of the upcoming movie The Haunting of Molly Hartley. (She plays Molly Hartley)
This is the LA Fashion Scene as we remember it. At the event Denise Richards proudly announced her support of Signorelli and their goal of raising $20,000 for Susan G. Komen through the sale of Signorelli’s Love collection to help put an end to breast cancer.

Krista Allen
Since the overall purpose of the event was to give to a worthy cause, the vibe was considerably brighter, less manic and certainly more spiritually fulfilling than usual. Signorelli is the same line that brought you the Omni Peace tee launched by Courtney Cox which has raised over $300,000 for aid in Africa and The Children’s Health Fund tee supported by Nicole Richie to raise $400,000 for children’s health care in America.

Meredith Garrett, designer for Signorelli collection
The trend of celebrities supporting charities that has been re-ignited recently by Madonna, Angelina Jolie and Brad Pitt is a godsend to charities who may otherwise suffer because of the failing economy. This event was certainly evidence of that. Special kudos to Denise Richards for being so thoroughly “uncomplicated” for a cause. We’ve been watching her show and we’re getting to like her more and more.

Mena Suvari looking glam.

About Signorelli:
Signorelli is a favorite amongst Hollywood celebrities such as Lindsay Lohan, Jennifer Aniston, Angelina Jolie, Kim Kardashian, Jennie Garth, Brittany Murphy, Naomi Campbell and David Beckham.
Signorelli’s Love collection includes high end t-shirts, long sleeve rhinestone tees, organic cotton thermals, and rhinestone hats which retail at the top boutiques across the country including: Planet Blue, Kitson (LA), Fred Segal (LA), The Lounge (NYC), and Conley’s (Germany).
Signorelli will be releasing the Love design in its winter 2008 cashmere collection and will continue this initiative into 2009. The cashmere collection will feature scarves and sweaters bearing the same Love design in rhinestones and will continue to represent the same amazing collaboration between Signorelli and Susan G. Komen for the Cure for holiday 2008.
Thanks to Marie Bargas and Ping for their coverage. Thanks to BeSeeninHollywood.com for photography.
Thank you to Tia Walker of TheQuestforIt.com for arranging the invitation to attend this fabulous event.
Stevie Wilson

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