Edun, the eco-friendly, sustainable brand
launched by Ali Hewson, wife and Edun partner, U2 singer Bono,
Ali Hewson, photo by Helena Christensen. (Great photo but Hewson is a very pretty in person)
is literally popping up in LA this week. Officially opening on Nov 4 and closing on Nov 16, this is truly a limited edition pop-up which means hurry up and get over there to shop! . Fifteen percent of total sales from the 2-week Pop-Up promotion will go to ONEXONE and the H20 Africa foundation.
LOCATION: TENOVERSIX
7427 Beverly Blvd (at Vista). LA, CA, 90036 Phone: 323 330 9355
www.tenover6.com
The fashions seen in the pop-up store are thematic. This season EDUN pulls musical and intellectual inspiration from Nocturne- a musical composition inspired by, or evocative of, the night. The name “nocturne” was first applied to pieces in the 18th century, where it indicated an ensemble piece in several movements, played normally in the evening.
Nocturnes are tranquil, expressive and lyrical and a bit dark. This season’s collection is a blend of nature, nightfall and music with a touch of rock and roll edge. The collection has a sophisticated tone and monochromatic palette with a focus on texture.
For the women’s collection, cotton, silk, alpaca and wool blends are beautifully woven into edgy and sophisticated silhouettes. Blouses, tunics and dresses are elegantly accented with exposed zippers, lace trims, black lacquered buttons, fig leaf zipper pulls, metallic threading and a splash of sequins for added glamour.
The men’s collection has designed contemporary fits with a hint of rock and roll edge. Subtle details such as glossy black trims, innovative seaming, burned out fabrics, and slimmer silhouettes come together to give the line both a timeless and modern feel.
There will be a slew of fashions for men and women for late fall & early holiday including
women’s jeans from $175; men’s jeans from $210; and tees from $60.
Here are few highlighted items– a few I am drooling over.
Intarsia knit: Price upon request; Umbrella girl T-shirt: $60
Brando shirt $155; Kate dress $345
Topia for men, Shea for the ladies
The Alyce dress. (gorgeous!! In the purple, $295. Available in Ebony Striped fabric, $325. (to die for!!)
There will be an invitation-only party on 11/6 (unfortunately I won’t be there because I have a commitment down south in the OC), and there will be another post with photos of the guests and store!
Pop-up store interior .
A program of in-store activities will be posted on www.edun.ie and will include screenings of short documentaries produced by VBS.tv in Uganda for EDUN’s sister brand, EDUN LIVE.
About EDUN:
EDUN is a socially conscious clothing company launched in Spring 2005 by Ali Hewson and Bono. The company’s mission is to create beautiful clothing, while fostering sustainable employment in developing areas of the world, in particular,
sub-Saharan Africa.
EDUN is a full fashion collection for men and women, including tops, bottoms,
denim, dresses, jackets, knits and sweaters with prices ranging from $60 – $400 and sold globally in leading department and specialty stores.
In 2007, EDUN launched the EDUN LIVE brand of blank tee shirts. The EDUN LIVE range enables EDUN to drive further trade into Africa through high volume sales direct to the wholesale market as well as the consumer. The tees are 100% African produced, from the fields where the cotton is picked, to the
factory where the garment is cut and sewn.
About ONEXONE:
ONEXONE is a unique umbrella organization that partners with talented and dedicated NGOs to implement specific programs that align with its mission
statement – the alleviation of suffering of children locally and globally – and important programs targeted to health, education, self-esteem and dignity.
Through it’s ongoing campaigns, the ONEXONE foundation is committed to
supporting, preserving and improving the lives of children at home and around
the world. ONEXONE was founded in 2005 by Diesel Canada President, Joelle
Berdugo Adler. In only three years ONEXONE has raised over $7 Million for Global Children’s Charities. Among the organizations that have received grants from the money
raised are H2O Africa/Water Partners, Yéle Haiti, Millennium Promise, War Child, and Spread the Net; Fundraising that has directly impacted children in need around the world – one by one – and making great strides toward long-term
change. Please visit www.onexone.org for more information.
Stevie Wilson
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