Pennyroyal Silver: Unique Jewelry Designs with a Custom Vibe from Tim Foster

Pennyroyal Silver is a break-out jewelry line that’s smokin haute here in LA and carries with it the seriously great rock and roll vibe that’s part and parcel of LA .
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Tim Foster is a music industry dropout-turned jewelry designer with a big vision for his new company, Pennyroyal Silver.
Specializing in limited edition and custom designs created in pure silver, Tim draws inspiration for his designs and business directly from his passion for music and the 7 years he spent working in the marketing department at a major record company.

“Working at a record company was an amazing experience for a music lover like myself, but it was time to move on.” Pennyroyal is all about music and music culture. Even the names of Tim’s designs are loosely drawn from song titles. “I’m just hoping that people won’t figure out how to illegally download my jewelry!”



The spark that started it all came from Tim’s simple desire to make a meaningful gift for his girlfriend.

“I took a 1979 penny (my birth year) and just started pounding the hell out of it with a hammer and a smooth rock that my roommate used as a doorstop. I bent the penny into a crude shape, drilled a hole in it and that was it. There was something about the process of working the metal into such a meaningful design that was very raw and I loved it.”

For 2 years Tim honed his craft by making hundreds of pure silver pieces for friends and family while simultaneously developing the Pennyroyal brand and company vision.

“I didn’t know a thing about jewelry when I started. It actually turned out to be an advantage to not know the rules of jewelry design and jewelry business. It allowed me to work without boundaries. My new jewelry business friends didn’t always “get it” and my old music business friends thought I was crazy… That’s how I knew I was on the right track.”

Father’s Day is just around the corner. You might want to think ahead and order something unique now for dad– since it takes time to make these pieces. Here’s a quote why it’s about taking the time to order something unique from Pennyroyal Silver.

“When I design a piece of jewelry, I think about it as if I’m writing a song. The most important thing is that it means something. Anything. Whatever I’m thinking about at the time and feel like putting into the silver. How pretty it ends up looking is secondary. I think imperfections are more interesting. Like Bob Dylan’s voice…. It’s raw and imperfect. The lyrics are what make it great and his voice makes it feel real. I want my designs to achieve that real connection with people.”
Gorgeous pieces that are truly one of a kind– and worth every penny!
Stevie Wilson

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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