Thanks to Debutante Clothing’s Sandra, one of the ultimate resources on all things vintage, has scoped out the coolest vintage cosmetic line — Besame and she had a chance to talk to Gabriela Hernandez, the founder of Besame for Today’sVintage.com website.
When Max Factor was the Hollywood “It” boy of glamour and beauty, starlets like Greta Garbo and Marilyn Monroe were made to perfection with the stroke of his brush and a dab of his sponge. Just like cinema, we had a Golden Age of beauty and Besame Cosmetics President and CEO, Gabriela Hernandez, is determined to bring that era back.
Hernandez’s passion for vintage cosmetics and the history of make-up is rooted in loving memories of her glamorous grandmother in her native country of Argentina. Hernandez’s interest in beauty and glamour, combined with her accomplished work experience in art direction and photography was the basis for the launch of Besame Cosmetics in September 2004.
Through her research, Hernandez realized that some of the most effective cosmetic formulas and designs were lost in time. She discovered that the post World War II era was a period of great renaissance and novelty for the cosmetics business in America. Products reflected a renewed interest in fashion and beauty; they combined functionality with a feminine sense of glamour and romance. Captivated by the products of this era, Hernandez immersed herself in intensive analysis and study.
Inspirational drawings, vintage advertisements and her grandmother’s original 1940’s lipstick tubes inspired the look of Besame Cosmetics.
“The influence for the design comes from original lines in the 30s and 40s – like Richard Hudnut, DuBarry, Harriet Hubbard Ayer, Hazel Bishop and other pioneers in the field of color cosmetics in the U.S. There are also many European influences in the designs, some Russian motifs and Art Deco touches. Femininity and allure were major considerations for the esthetic of the line, ” explained Gabriela
This isn’t the END of the post– there’s a lot more. You need to hit TodaysVintage.com to see what else Sandra and Gabriela had discussed.
Stevie Wilson
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