Womens Conference 2009: Katherine Schwarzenegger Hits Night in the Village with VIDA Bags!

It was bit of luck and some persistance that I got to talk to Katherine Schwarzenegger, the daughter of Governor Arnold Schwarzenegger and Maria Shriver. Taking a page from the “Kennedy/Shriver” side of the book, she’s heavily involved in charitable endeavors and her focus has been on VIDA bags.
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VIDA bags were created in 2009 by Katherine Schwarzenegger to benefit Maternal Mortality, a commonly overlooked and rapidly growing issue worldwide.

Katherine Schwarzenegger Talks about Vida Bags and how to help reduce maternal/infant mortality.
Katherine, a communications student at USC’s Annenberg School of Communications, became interested in this cause after attending a meeting between her mother, Maria Shriver and activist, Sarah Brown. She became fascinated by the fact that she had no knowledge of the overwhelming number of mothers and children that die of pregnancy and birth-related causes around the world. After this meeting, Katherine went home and researched the devastating statistics and decided to create a bag to benefit Maternal Mortality and
raise awareness about the cause, especially among young women her age. She chose to name the bag VIDA, which means “life” in Spanish, symbolizing that the purchase of one bag would go towards saving the life of both mother and child. The heart logo on the bag represents the mother (big heart) and her baby (little heart). The profits from each VIDA bag will go towards CARE and The White Ribbon Alliance, both organizations that work to raise awareness and support for Maternal Mortality.
These bags were hand crafted by survivors of abuse and homeless women in India. VIDA bags are being sold for $35.00 wholesale at the Women’s Conference. VIDA bags will soon be available at select retail outlets throughout the U.S.
Stevie Wilson

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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