Secrets of the Red Carpet: Smooth, Silky, Frizz-Free Hair from The Loft Hair Lounge!

A slew of treatments to make reduce frizz and increase shine, smoothness and manageability have emerged over the last few years. Originally called the Brazilian Treatment, there were a few flaws (if one wants to call formaldehyde a flaw) in the treatment that while it worked, it caused some health issues.
Several new treatments have come out that reduced or dealt with this issue in a variety of ways. One of the newest treatments on the hair scene that’s caught many a celebrity eye (and head of hair) is the KERA SMOOTH created by Clay Patane, who was the first stylist to introduce Japanese Bio Ionic straightening method here in LA and is now the first to offer Kera Smooth treatments.
What does Kera Smooth do?
Kera Smooth is one of the newest methods available to eliminate curls from the hair and considered revolutionary because–unlike the Brazilian straightening metho– Kera-Smooth does not contain formaldehyde

“The goal of this new formula is not to make the hair stick-straight, but rather to smooth the hair, eliminate frizz, while at the same time, maintaining plenty of shine and volume,” states Patane. “Since curls begin to return after about two months, it’s perfect for those who want to try out straight, smooth hair for a new look without committing to permanently straightening their hair. My clients love it because, unlike other straightening methods, Kera-Smooth maintains volume to the hair.”

Says Patane, “I’m thrilled this new formaldehyde-free formula is now available so women can feel safe in straightening their hair. My clients also love Kera-Smooth because it only takes one hour and at a cost of about $200.00, it’s a fraction of the price of other methods.”

The new formula boasts keratin protein and strengthening white henna as the magical ingredients to smooth hair, eliminate frizzies and add tons of shine. It works on all hair types, particularly those with thick, fine, frizzy, color-treated or previously chemically straightened hair. Kera Smooth will smooth, silken and rehab any damaged hair back to amazing health

What is the process of Kera Smooth?

The process is as simple as four steps as apposed to the older generation straighteners.
1- Clarifying shampoo.
2- Application of the product. The epart that makes the difference is the keratin protein and white henna with a mild chemical similar to a mild perm solution.
3- After 10-30 min the product is shampooed with a special moisturizing shampoo and ultra moisturizing conditioner.
4- The final step is to blow dry and style the hair. The hair can be styled straight, with a little bend and maintaining volume too. The crucial part is this final step when the protein, moisture and hennas are fused into the hair follicle, locking in the shine and conditioning qualities. The whole process can take less than one hour making it our most popular service.

Before Kera Smooth Treatment
The results usually last 2-4 months and the cost is about $200.00 per treatment.
After Kera Smooth Treatment
The Loft Hair Lounge is an eco-friendly,all-green salon: From the sulfate and paraben-free shampoos and conditioners to the green tea pedicures, Patane offers his clients all-natural organic products from head to toe-a reflection of his commitment to purity and sustaining the planet.
Want more information about The Loft Hair Lounge, Clay Patane or the Kera Smooth treatment? Check out the website or call 323-258-2840.
The Loft Hair Lounge has two locations:
5112 Townsend Avenue, Eagle Rock, CA 90041
9915 South Santa Monica Blvd. Beverly Hills
If you have damaged, color-treated, abused or just unmanageable hair that’s frizzy and/or curly, check out Kera Smooth!
Stevie Wilson,, inc.

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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