What’s the deal? A contest that’s been live since May 21.. and is featured on these blogs: Mental Floss blog , Gadling.com and Travel and Leisure all have substantial posts about this contest.
Canadian Club is reactivating its most exciting campaign to date, over the next few months we’ll be searching for 8 adventurers to join us on the expedition of a lifetime, to hunt for one of our missing cases. We have a $100k prize up for grabs for the final winner of the race to the case, all 8 winners will receive $12,500 each in addition to a place on the trip of a lifetime – and as if that wasn’t enough, during round 1 we’ll be conducting a sweepstakes randomly selecting 100 entrants to win adventurous prizes, ranging from digital watches to hydration backpacks.
Devil’s Backbone (vintage) ad
Your mission should you choose to accept it…
Round 1: (Begins May 17th 2010)
1. Complete 6 tasks that will test your creativity, brain power and speed. Each task will earn you 10 points – you will only get one attempt to attempt each game so make sure when you click the start button you are ready to play!
2. Each successfully completed task will be rewarded with a clue that will lead you closer to the mystery location.
3. Solve the clues and correctly name the mystery location for an additional 20 points
4. Bag yourself at least 50 points to go through to round 2…
See there’s still time for you to get through round 1!
Want more information? Follow Canadian Club and the Hideacase.com contest on Facebook.com HERE
http://www.facebook.com/CanadianClub
or Twitter.com/ http://twitter.com/cc_whisky
RT any comments, questions or answers to @cc_whisky
Round 2: (Begins July 9th 2010)
Lost Dutchman (vintage) ad
1. Upload a video explaining why you think you should go on the hunt.
2. Our judges will select the top 30 videos, which will be put to a public vote – can you convince them?
3. The judges score and the public vote will be combined to select the finalists (see official contest rules for more details)
4. The top 4 Americans and top 4 Canadians will join us on the expedition of a lifetime to hunt for the lost case.
Round 3: The Expedition (April 7th – 14th 2011)
The chosen 8 will join us in the quest for the case in an amazing adventure across the globe. The Americans will be competing against the Canadians in the adventure of a lifetime, exploring exotic locations, trekking through uninhabited and unusual lands, racing the clock to solve the clues and find the elusive case.
All 8 contestants will receive a nice $12,500 each, and did we mention, the final winner of the race for the case will scoop $100,000!The adventure beckons…
A Little Background:
–From 1967-1991 Canadian Club hid cases of whisky in remote locations around the world from the Great Barrier Reef of Australia to the North Pole and released clues, through a series of legendary ads as to where these cases were hidden for those daring enough to go looking
–People went out in droves searching for the cases and some were found in places like Venezuela, Mt. Kilimanjaro and Death Valley – there are still some waiting to be discovered
— In total, 25 cases were hidden but only 16 were found – today, there are still 9 missing
The hunt for one of the original missing cases will begin with the release of the first clue on Monday, May 17 at www.hideacase.com.
Manhatten (vintage) ad
Nearly 40 years from its debut, Canadian Club is reviving the campaign with a digital twist for the 21st century. Instead of print ads, clues will come in the form of online challenges, games and clues where you will have to use your creativity, brain power and speed to collect points to move to the next round.
In case you don’t want to go through all this, and just would like some “memento” for your wall, I am giving away three posters from the vintage ad series for Canadian Club– one of each of the ones shown on this blog. The contest starts now and you have until July 1, 12 noon to post an answer to the question on Facebook or twitter!
You need to answer this question:
One of the cases was hidden on an island where Napoleon Bonaparte was imprisoned. What is the name of that island?
Post it to my twitter.com/lastory OR post it to my facebook wall
Make sure you mark it #CanadianClub #hideacase #contest and don’t forget to include your answer. Selection of posters for winners will be random of the 3 featured.
Need help? Want to post questions or comments about the contest? Hit it here:
or Twitter.com/ http://twitter.com/cc_whisky
RT any comments, questions or answers to @cc_whisky
It’s that simple. But can you do it? How badly do you want a collectable vintage poster?
it’s faster than getting through the Hideacase.com contest– but the payoff isn’t nearly the $12,500 per 8 winners. Your decision.
Stevie , LA-Story.com
Follow me on http://www.twitter.com/lastory
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