Digitini & Pepsico WIN Partner Up to Honor Women in Digital & Tech!

SxSW isn’t just about film and music– it’s so much more than that. The interactive side is picking up huge steam and big companies participating and sponsoring events.

PepsiCo WIN (Women’s Inspiration Network) partnered with Sloane Berrent of TheCausemopolitan.com Digitini at SxSWi (the interactive side to SxSW) to celebrate and honor some of the most influential women in the digital and technology communities with the PepsiCo Women’s Inspiration Award.

This year, more than 150 influencers came to the Digitini event at SxSWi to support nine honorees for their amazing work.

· Sara Haines – NBC, Today Show
· Laura Fitton – One Forty
· Babette Pepaj – BakeSpace
· Micki Krimmel – NeighborGoods
· Sara Holoubek – Luminary Labs
· Erica Anderson – Twitter
· Elisa Camahort, Lisa Stone & Jory DesJardins – BlogHer
· Beth Kanter – Zoetica
· Rachel Sklar and Emily Gannett – Change the Ratio

The main sentiment coming out of the lunch/awards presentation was women supporting and celebrating other women. Is there someone you know that is doing great things? Please let us know – as PepsiCo WIN will select one more honoree for 2011 the PepsiCo Women’s Inspiration Award.

PepsiCo WIN’s Jamie Stein moderated SMWNY panel focused on “Building Brand Advocacy Among Women Using Social Media.”
Check out highlights from the panel that attracted an audience of more than 300.

See highlights from panelists including:

Jamie Stein, PepsiCo Director of Digital Initiatives
Lindsay Avner, Founder and Executive Director Bright Pink
Jory Des Jardins, President and Co-founder BlogHer
Catherine Balsam-Schwaber, SVP of Marketing iVillage
Natalia Oberti Noguera, Founder and CEO of Pipeline Fund
Heather Mitchell, Manager of Communications, Unilever

We wish we could have been there at SxSW for all the music, films and the interactive. Thanks to Pepsico for documenting it via video and the live feed that they sent online!!

Stevie Wilson, LA-Story.com

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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