Ann Taylor Creates New Store Presentation & Fashions for a Hot New Place to Shop!

This ain’t your mom’s Ann Taylor store. Forget the stuffy feel of the store. With a new executive leadership and a new head designer– Lisa Axelson, a newly minted member of CFDA, you will see a real evolution in the stores and the merchandise in Ann Taylor stores. In a word: WOW!!

I was invited to the South Coast Plaza Ann Taylor concept store to meet with Public Relations Director, Andrew Taylor (no relation to the company by the way) and tour the store. This is quite a change in the store look, feel and how it works.

This is Ann Taylor stepping way into the 21st century and few stores do what Ann Taylor has done in terms of making it possible for you to search all stores and online for the garment in the size and color you want. This computer is genius and it can make finding the item you want to by a snap!

Add into that entirely redone stores with amazing lighting, easier boutiques within a boutique type store presentation, stylist/sales associates and LIGHTING in the dressing room that makes you look alive and vibrant (and not death warmed over). Got to love that!!

Interview with Andrew Taylor about the store.

This is a virtual audio tour of the entire store and I am seeing the items for the first time!! (so impressive!!)

Looking for a store that has a wide variety of styles — from conservative to trend-sensitive? You need to check out the Ann Taylor store near you. Most stores are not concept stores (yet). However they do have all these new styles in brights and neutrals along with an amazing array of accessories. You can also find them online as well.
I found the selection really intoxicating– and I was lucky (or maybe extremely restrained) in not walking out of the store with a suit, a skirt, citrine shoes and a couple tops. Yes– it was that good.

Check out your Ann Taylor store or for the newest styles.

Thank you to Andrew Taylor for all his time in discussing the changes in the Ann Taylor approach to fashion!

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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