Coachella Updates: A|X Armani Exchange and T-Mobile Host Neon Carnival!

One of the great parts about Coachella is that the event keeps growing– not just in musicians but numbers of days and the ways that companies and the music world partner up not only to bring this event to life at Coachella but also give it life via streaming

However it’s more than just about the music! It’s about the parties too that go on off-site and mostly invite only! I even got a couple invites– but could not attend because it was way too last minute (hello Long Beach Grand Prix! If you buy tickets, you have to go!)

Here’s one of the great events that took place courtesy of T-Mobile and Armani Exchange. This video shows you what’s hot at the event as it was truly a NEON CARNIVAL and it was all that and much more:

On Saturday, April 14th, A|X Armani Exchange and T-Mobile hosted the third annual Neon Carnival in Thermal, California. Usher, Emma Roberts, Gerard Butler, Paris Hilton, Glee’s Chord Overstreet, Mark Salling, Cory Monteith and Harry Shum Jr., Twilight’s Kellan Lutz, Breakaway’s Camilla Belle, Kings of Leon’s Jared Followill, Hunger Games’ Josh Hutcherson, Revenge’s Ashley Madekwe and Christa B. Allen, Gossip Girl’s Jessica Szohr, Michelle Trachtenberg and Penn Badgley with girlfriend Zoe Kravitz, American Horror Story’s Dylan McDermott, 90210’s Shenae Grimes and Ryan Rottman, How to Make it in America’s Bryan Greenberg, Hangover 2’s Jamie Chung, Dallas’ Josh Henderson, Vampire Diaries’ Candice Accola, MILK’s Emile Hirsch, Entourage’s Kevin Connolly, Inception’s Lukas Haas, supermodel Chanel Iman, designer Alexander Wang, were among the thousands of festival-goers who flocked to the neon-lit pop up carnival.

All guests at the Brent Bolthouse-produced bash enjoyed carnival games and thrill rides including:
bumper cars,
an enormous ferris wheel
a giant slide
along with hitting up the central dance floor, which stayed packed well into the morning hours thanks to sounds spun by DJ Jesse Marco and DJ Kayper as well as Google Play Magnified Artist Ryan Farish and electronica artist John Tejada.

The carnival also celebrated the launch of the highly anticipated A|X Color Pop Watch collection by A|X Armani Exchange. Previewing just before the summer months, the collection is a line of ten fresh, eye-catching unisex timepieces, ranging in color from sun-kissed orange to hint-of-mint green and very berry red. Throughout the night guests such as Emma Roberts, Chord Overstreet, Kellan Lutz, Jessica Szohr, Camilla Belle, Shenae Grimes, among others, stepped up to try their luck spinning the AX Color Pop Watch Wheel, where they were provided the opportunity to win exciting prizes including the stylish Color Pop watches.

The invite-only event showcased the quality entertainment experience of the new T-Mobile HTC One™ S, which will be available for purchase this spring. Guests of the carnival, including Emile Hirsch, Jamie Chung, Mark Salling, Christa B. Allen and more, were able to experience T-Mobile’s newest device through a multi-player interactive game using the HTC One S’s sensors and touch screen, allowing participants to race against each other on a visual music track by keeping a song in tune. The HTC One™ S is T-Mobile’s thinnest smartphone, and with access to T-Mobile’s fastest network speeds, the device allows for a high-quality entertainment experience, which is also enhanced by Beats By Dr. Dre™ technology.

Sounds like lots of fun huh! Well it’s happening again

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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