Shopping for swimwear is the hardest shopping task for women. Land’s End has just tried to make it a little simpler by offering you lots of options and layers that hide lumps, bumps and bulges while giving you the ability to swim in fashionable and fun swimwear.
We’ve heard of a one- piece, and the two-piece, but a 4 –piece?
JL: The latest trend in swimwear is the 4-piece bikini…this is a breakthrough in swimwear, called “SwimMates” by Lands’ End. It’s truly a unique approach to swimwear that’s been missing from the swim category for so long.
The concept starts with a two-piece bikini foundation and then layer swim pieces like a cami, swim shorts or swim skirt.
It literally lets you transform any look seamlessly, and gives you the chance to create your own look depending on the occasion. Of course…you control the amount of coverage you may want for a particular occasion.
And you can actually swim in all of these pieces! Which is so great!
How does it work exactly?
JL: The collection is designed to mix things up when it comes to styles/patterns… it all starts with the “SwimMates” bikini, it’s the foundation and comes in several styles including, tops in sweetheart, halter or bandeau options and regular or mid-rise bikini bottoms.
Next layer it up with a cami – this comes in henley, racerback and scoop neck designs, in a variety of colors and patterns.
And when it comes to patterns/styles…you can totally mix n’ mix – from dots and stripes to florals and solids… create your individual look.
Bold bright colors are in this season, and these all have the cutest names like, Lemon, tropical turquoise, glade green, fresh orchid.
Get “SwimMates” online at landsend.com and in Lands’ End shops at Sears —just $30 to $55.
They’re also having a spring sale with up to 30 percent off thousands of styles not only these—but fashions for the whole family, too. Check it out!
Sponsored by: Lands’ End : LA-Story.com got no compensation for featuring this piece!
Stevie Wilson,
LA-Story.com
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