NYFW Spring 2013: Redken’s Guido Gets Messy with Marc Jacobs!

Redken Creative Consultant Guido created a 1960’s Edie-Sedgwick-inspired look at Marc Jacobs with a teased, tousled ponytail.

“This is a styled-then-slept-in look: this girl had a glamourous hairstyle the night before, and this is it the moment she gets up the next day and is maybe walking down the street for a coffee. The height around the face which I created with my new fashion-week go-to product, Redken quick tease 15, is enough to highlight the face, but is not over-the-top Amy Winehouse height. In addition, a few of the models had their hair colored very blonde and black last night, creating a stronger, more graphic silhouette which compliments this collection.”

-Guido, Redken Creative Consultant

Redken Products Used:
guts 10 root targeted volume spray foam

powder refresh 01 aerosol hair powder/ dry shampoo

quick tease 15 backcombing finishing spray

For vibrant, rich haircolor like the blondes and dark almost-black brunettes seen on models at the Marc Jacobs show,ask your colorist about new Redken Chromatics haircolor. (Truly Chromatics Hair Color is absolutely insane!! It offers great shine, color and a depth of color that’s really lush).

Create the Look:
Apply a generous amount of guts 10 root targeted spray foam from roots to ends and blow dry straight.

Create a deep left part that is not perfectly clean, but defined.

Begin to create volume at the crown by holding up 2 inch sections of hair straight up and away from the head and spraying the first 3-4 inches at hair at roots with quick tease 15 backcombing finishing spray. Hold section up for a few seconds as it dries and let fall, continuing on the next section and throughout the entire head for an all-over backcombed effect.

Gather hair into a low ponytail at the base of the head, leaving the height on top and adding powder refresh 01 aerosol hair powder/dry shampoo for extra matte texture.

Pull a few wisps out of the final pony ensuring it doesn’t look too “done.”

Thanks to Redken for providing the breakdown on achieving this uber-cool look. It’s perfect for fall and holiday 2012.. just the messiness will be less.

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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