Girls Grab Your Toys, Time to Make Some Noise in the Pink Aisle. Debbie Sterling Talks GoldieBlox!

Maybe you saw this ad/commercial during the Super Bowl (or maybe you didn’t). Here’s a chance to see it again!

Intuit Presents GoldieBlox 30 second Super Bowl Commercial!

I love it when someone thinks so far outside the box that the box isn’t even relevant. Debbie Sterling is that person! She’s innovative and disruptive in a field where “girls are princesses and in pink”. Whether being in pink makes any difference at all to a little girl (or shopping only in the girls toy domain namely the pink aisle). A girl doesn’t have to be a princess to achieve her dreams is completely relevant to little girls and their moms, big sisters and other family members!

Debbie Sterling’s GoldieBlox, a toy start-up has made history by becoming the first small business ever to air an ad during the Superbowl, thanks to their recent big win of Intuit’s Small Business Big Game promotion that began last July. Take a look at GoldieBlox’s story and their creative Superbowl commercial

Behind the scenes with Debbie Sterling!

Her story:

Debbie Sterling studied engineering at Stanford, was dismayed at the lack of women in her field and felt she could do something about it. So she started GoldieBlox, which aims to excite girls about engineering with toys that teach strong verbal skills while appealing directly to girls. GoldieBlox is a Bay area toy company that inspires girls to push their limits and think outside the box. Initial production of GoldieBlox was crowdfunded on Kickstarter in 4 days. GoldieBlox claimed the prize that 15,000 small businesses competed for, which will place them in front of an audience of 100 million viewers during the Big Game.

(courtesy of


More scoop:
Debbie, spent a year researching gender differences to develop a construction toy that went deeper than just “making it pink” to appeal to girls. She read countless articles on the female brain, cognitive development and children’s play patterns. She interviewed parents, educators, neuroscientists and STEM experts. Most importantly, she played with hundreds of kids. Her big “aha”? Girls have strong verbal skills. They love stories and characters. They aren’t as interested in building for the sake of building; they want to know why. GoldieBlox stories replace the 1-2-3 instruction manual and provide narrative-based building, centered around a role model character who solves problems by building machines. Goldie’s stories relate to girls’ lives, have a sense of humor and make engineering fun.

Here is a longer version of her commercial

Why not follow Debbie Sterling and see what’s cooking in her world!

What’s next? Check out the site to find out what’s coming because it’s more than just new things, it’s extensions of the games and pieces within them to keep them fresh and useable!

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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