Super Bowl 52: Going “Dilly Dilly” with Bud Light! Marketing VP Andy Groeler Shares His “Dilly Dilly” Thoughts!

If you have heard the phrase “Dilly Dilly” at your local pub or bar, while watching a football game or on social media in recent weeks, you aren’t along. Thanks to Bud Light, the “DILLY DILLY” phrase has turned into a bit of a social media phenomena.






Here is a commercial  from 12/23/2017


Here’s a video interview with Andy Groeler, Vice President of Marketing for Bud Light. He is giving us a glimpse of the new “Dilly Dilly” commercial to be shown during SuperBowl 52!

In this video clip you will get answers to your “burning” Bud Light and “Dilly Dilly” questions including:

1) How has “Dilly Dilly” entered into pop culture and what’s your reaction to it?
2 What’s Andy Groeler’s favorite example of “Dilly Dilly” usage across the pop culture spectrum?
3) This preview is of the final episode of the trilogy of the Bud Light commercials
4) Where can fans and those “obsessed with “Dilly Dilly” go for more information?





About Andy Groeler

Goeler first joined Anheuser-Busch 37-years-ago as a sales rep in New Jersey and has held a variety of sales and marketing positions within the company during that time, including a five year stint as the head of Bud Light in the mid-1990s. His industry experience is unmatched and he has been behind some of the most iconic beer advertisements ever, including Dilly Dilly.



Are you Bud Light READY for Dilly Dilly at Super Bowl 52?

Stevie Wilson,




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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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