If you have heard the phrase “Dilly Dilly” at your local pub or bar, while watching a football game or on social media in recent weeks, you aren’t along. Thanks to Bud Light, the “DILLY DILLY” phrase has turned into a bit of a social media phenomena.
Here is a commercial from 12/23/2017
Here’s a video interview with Andy Groeler, Vice President of Marketing for Bud Light. He is giving us a glimpse of the new “Dilly Dilly” commercial to be shown during SuperBowl 52!
In this video clip you will get answers to your “burning” Bud Light and “Dilly Dilly” questions including:
1) How has “Dilly Dilly” entered into pop culture and what’s your reaction to it?
2 What’s Andy Groeler’s favorite example of “Dilly Dilly” usage across the pop culture spectrum?
3) This preview is of the final episode of the trilogy of the Bud Light commercials
4) Where can fans and those “obsessed with “Dilly Dilly” go for more information?
About Andy Groeler
Goeler first joined Anheuser-Busch 37-years-ago as a sales rep in New Jersey and has held a variety of sales and marketing positions within the company during that time, including a five year stint as the head of Bud Light in the mid-1990s. His industry experience is unmatched and he has been behind some of the most iconic beer advertisements ever, including Dilly Dilly.
Are you Bud Light READY for Dilly Dilly at Super Bowl 52?
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