Giorgio Armani Beauty announces the opening of its itinerant pop-up store, ARMANI BOX, in Los Angeles, CA, at 8473 Melrose Place, a trendy shopping destination in the heart of West Hollywood. Open until March 24, 2019, the ARMANI BOX LOS ANGELES is a sensorial and playful immersion in Armani’s beauty universe.
The Giorgio Armani brand is synonymous with cinema and the red carpet. The new ARMANI BOX celebrates Hollywood’s glamour and gives visitors a chance to engage with a series of interactive moments, including virtual makeup application stations and iPads designed to record and post guests’ makeup consultations on social platforms. Each guest will also have a chance to interact with a vending machine filled with iconic Armani beauty products.
For visitors ready to get in front of the camera, an oversized director’s chair and clapper offer the perfect set, while the custom ‘screen test’ encourages guests to showcase their acting skills. All photos and videos will be available to keep, share and post online.
Painted inside and out in Armani’s hot red, lined wall-to-wall with its iconic fragrances and makeup, the ARMANI BOX is a one-stop-shop for Los Angeles’ resident makeup artists, beauty influencers, and VIPs. Armani Face Designers will be on hand for makeup touch-ups and the VIP room can be booked for personal shopping appointments.
Power Fabric High Coverage Stretchable Concealer
Visitors can discover exciting new products such as Power Fabric High Coverage Stretchable Concealer and Foundation Balm, as well as stock-up on essentials like Luminous Silk Foundation.
Guests will also be able to purchase the NEW Armani Code Absolu before it is available nationwide in March. Smell hero fragrances like Si Passione and swatch the full Armani lip range, from the iconic Lip Maestro to Rouge d’Armani Matte Lipstick; each one customizable with a personalized engraving.
The ARMANI BOX will also be home to Uri, a giant golden gorilla statue, which has become a signature of Armani’s highly anticipated pop-ups. Created by Italian artist
8473 Melrose Place
West Hollywood, CA 90069
Opening hours: Mon-Sat 11am- 7pm; Sunday 12PM-7pm
Telephone: 424-522-2182
Don’t miss this great opportunity to see- and play with- an array of Armani Beauty products all in one place where you can play with them. Get a real application so you can share the photos shared socially or get a video to share as well. This is a really fun place!
Stevie Wilson,
LA-Story.com
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VIGOSS Faux Shearling Moto Jacket (It’s a Steal because it’s on SALE!)
From Nordstrom.com
Was $79, now $47.40!!
Soft on the outside, plush and snowy white on the inside, this moto-style jacket is sewn from faux shearling that provides cozy, lightweight warmth.
Rearview:
Here’s a slightly longer Faux Shearling jacket. This is also from Nordstrom.com and on sale!
It’s love at first sight (and feel) with this cozy-chic car coat of faux shearling that can be reversed from the velvety side to the plush side.
Original price : $128.00, Sale price: 85.76!!
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