Marc Jacobs Beauty Appoints Youtube MA Nikkie de Jager as Global Artistry Advisor!

If you don’t recognize the name “Nikkie de Jager” – don’t worry.  You aren’t the only one — though I  did know who that was and am a fan of Nikkie’s  Youtube channel,  NikkieTutorials.

If you look at the photo below or check out the link in the previous sentence you should recognize Nikkie. She has an amazing presentation and terrific skill sets in teaching people how to achieve certain beauty looks as well as using specific products she has reviewed. Sharp, insightful and often self-deprecating, Nikkie is very accessible and authentic in her tips, tricks, and recommendations.

(PS the information below is from the official release from Marc Jacobs Beauty. Please note that I am  posting it verbatim and they don’t use capital letters.)



marc jacobs beauty is pleased to introduce makeup artist, nikkie de jager, who is also known by her Youtube beauty channel moniker, Nikkie Tutorials, as the brand’s first-ever global artistry advisor. In this newly created role, nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both marc jacobs beauty and her own channels.
(Scroll down to see the video!)

“one of the things we love most about nikkie, along with her disarming authenticity, is that she began her career in editorial artistry, before transitioning full-time into the digital realm and creating content for youtube and instagram. we recognized nikkie’s unique talent as both an artistry and digital beauty expert, and are excited to evolve beyond traditional beauty partnerships.” – tara loftis, vp of marketing, kendo




A self-taught makeup artist with a true passion for beauty and a desire to inspire the world with the transformative power of makeup, nikkie has over 11 million subscribers on youtube and instagram across more than 145 countries. now, at just 24 years old, nikkie is a household name in the beauty world, having created beauty videos with celebrities like kim kardashian, drew barrymore and jessie j. she continues to push beauty boundaries with stunning new looks, brutally honest makeup reviews, and unconventional makeup challenges.

“I’ve always believed that makeup is a form of self-expression and there is no shame in experimenting with it. marc jacobs shares a similar ‘shameless’ approach to beauty, which i so admire, and i quickly fell in love with his beauty products when i was first sent the re(marc)able full cover foundation concentrate a few years ago. since then, i’ve consistently loved using marc jacobs beauty products and it was after attending marc’s fashion week show last spring, we decided to explore how, and what, we could beautifully create together.”

follow nikkie’s work on @marcjacobsbeauty and @nikkietutorials.

Personally, I cannot wait to see what Nikkie de Jager does with Marc Jacobs Beauty. I watched her talk about the Holiday collection before Xmas. (Heck I talked about the holiday collection before Xmas too!)
She will give Marc Jacobs Beauty a bit more pop, fizz and sizzle!

Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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