The social media trends and data I am sharing here is courtesy of Talkwalker.com Social media data wave delivered by Talkwalker.
2nd wave: 01/30/2019 – covering the last 30 days
Patriots and Pepsi are Leading Social Media Buzz
Patriots vs Rams trending
New England Patriots: over 189,700 mentions linked to SBLIII (56%):
Los Angeles Rams: over 156,500 mentions linked to SBLIII (44%)
Number of relevant mentions of and about Super Bowl 2019
(30 days on blogs, news sites, forums & social media): over 4.7 million mentions and 32.4 million likes/shares with a very strong peak on both January 20th and 21st 2019, after the Conference Championships.
The trend is increasing due to strong ads being released (Pepsi, Budweiser) and celebrity endorsement.
Top stories linked to SBLIII in terms of online shares (Twitter, Facebook, etc)
- A recent spike was observed on the 29th and 30th of January with
a CNN article mentioning the bad US weather conditions and the weather-risk the SBLIII faces
(over 529,500 shares/likes). - Pizza Hut Expands Beer Delivery Just in Time For Super Bowl LIII (over 125,000 social shares)
- Statement from Saints Owner Gayle Benson (over 118,700 social shares)
Nice figure: Over 3,966,000 tweets linked to SBLIII in the last 30 days, 84% of all social media activity.
Top 5 Hashtags Mentions
#NFLPlayoffs 457,400
#SuperBowl 260,600
#SBLIII 196,200
#NFL 98,800
#EverythingWeGot 98,700
“EverythingWeGot” is the Patriot’s slogan for 2019 Playoffs and seems to be a pretty hit as fans tend to tweet it broadly.
Top brands trending
- Pepsi with over 51,600 mentions, often linked to the Halftimeshow featuring Maroon 5 or the Coke vs Pepsi war followed on Twitter, such as
https://twitter.com/jacob_
- Toyota with 17,800 mentions, often linked to their new SB ad featuring Toni Harris, aspiring to be 1st female NFL player
- Doritos, with over 14,300 mentions featuring mostly the collaboration between musician Chance the Rapper and the Backstreet Boys
Top ad increases mostly driven through celebrity endorsement and environmental causes:
The big winners with the strongest increases on social media since the ad reveal (30 days period) are clearly Pepsi (Cardi B effect), Doritos (Chance the Rapper effect) and in a certain perspective Budweiser (emotional green energy “Wind never felt better” campaign, 13,564,355 views on Youtube so far).
The Pepsi Cardi B effect dilutes Coke’s online presence
Pepsi is marking the strongest SBLIII buzz after Cardi B’s post with a quick reveal of the new Pepsi ad featuring her and Lil Jon & Steve Carrell (over 170,100 shares, mostly likes on Twitter), releasing the new hashtag #PepsiMoreThanOK (already over 10,300 mentions and 33,900 shares, with a strong 82,2% positive perception).
This aggressive campaign, and the SBLIII half-time buzz, seems to allow Pepsi to win both the mention battle
–(282,000 Pepsi mentions vs 181,000 Coke mentions)
and the engagement battle
–(1,8 million Pepsi shares/retweets vs 1,5 million Coke shares/retweets in North America in the last 30 days).
Before January 2019, both brands had equal social media exposure.
About Talkwalker
Talkwalker is a listening and analytics company that empowers over 1,000 brands and agencies to optimize the impact of their communication efforts. The company provides businesses with an easy-to-use platform to protect, measure and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform monitors and analyzes online conversations on social networks, news websites, blogs and forums in 187 languages. The company is headquartered in Luxembourg and has offices in New York City, San Francisco, and Frankfurt. For more information, please visit www.talkwalker.com. Talkwalker is also the home of Talkwalker Alerts and Talkwalker Free Social Search.
Thanks to Talkwalker for sharing these social insights and trends. Let’s get set up on the Left Coast and get this party started by revving up the RAMS visibility!
Stevie Wilson,
LA-Story.com
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