CAFFE LUXXE Opened Today (12/6) at Long Beach’s 2nd + PCH Center!

Mark Wain and Gary Chau, pioneers of L.A.’s third wave coffee movement and owners of Caffe Luxxe, are excited to have opened their highly-coveted coffee and lifestyle brand in Long Beach today, December 6. This will mark the Caffe Luxxe’s 7th location as it enters into its 13th year of business.

Caffe Luxxe’s Long Beach café is excited to be among the premiere retailers at 2ND & PCH and – the café offers a selection of fresh pastries and is outfitted with a complete marketplace curated with a collection of products perfect for holiday gifting, including their NEW Ethiopian GESHA – one of the world’s most sought after coffee varietals!



Brewing Coffee.
Photo by Alicia Cho


To commemorate this opening, Caffe Luxxe has released an exclusive coffee blend only available at this location. Their Naples Blend, named for Long Beach’s adorable waterfront neighborhood, will be a blend of coffees from Brazil and Guatemala – this medium-bodied blend evokes a beautiful aroma of toffee, citrus zest, and toasted nuts with a flavor profile of black tea, cherry soda, and white grape.




“We are thrilled to be a part of the beautiful and family-oriented community in Long Beach, where there’s a true sense of neighborhood,” shares Chau. “We are excited to share a space where family and friends can get together in a social environment, and your barista knows your name and favorite drink.”


Caffe Luxxe roasts all its coffee locally, by hand. It’s a farm-to-cup concept, which means their commitment to serving great coffee begins thousands of miles away at family-owned and operated farms that practice sustainability. By focusing on building great relationships and transparent communication with farmers, Caffe Luxxe can secure better coffee for its customers and better lives for the families that help produce their coffee.


Mark Wain and Gary Chau, founders of Caffe Luxxe
photo by ALICIA CHO


Caffe Luxxe commemorates each opening with an exclusive coffee blend release, and in keeping with tradition, the company will debut their Naples Blend, named for Long Beach’s picturesque waterfront neighborhood, which Caffe Luxxe, takes its inspiration from Italy. A blend of coffees from Brazil and Guatemala, the medium-bodied Naples Blend evokes aromas of toffee, citrus zest, and toasted nuts and flavor notes of black tea, cherry cola, and white grape. What makes this blend so special is that it will be exclusively sold at the Long Beach location!




In addition to serving up deliciously handcrafted cups of coffee, the cafe features a variety of fresh pastries, including handmade croissants, scones, and cookies. The cafe’s marketplace is curated with a collection of lifestyle products including the Caffe Luxxe A Casa bath & body-line, freshly roasted bags of Caffe Luxxe coffee, and a number of Wain and Chau’s favorite local provisions perfect for holiday gifting.


 Interior of the Long Beach, Ca. store at 2nd & PCH shopping center!
Photo courtesy of Caffe Luxxe


Caffe Luxxe’s concept is thoughtfully reflected in the cafe’s design, which incorporates a blend of classic and modern elements. Crisp white walls with dark grey accents paired with marble countertops and vibrant yellow accents welcome guests into this bright and airy space complete with an outdoor patio perfect for sipping coffee and socializing with friends.


Caffe Luxxe Long Beach!

Photo courtesy of Caffe Luxxe

Caffe Luxxe is located at 6420 E. Pacific Coast Highway, Long Beach, CA 90803,  at the intersection of Pacific Coast Hwy and Second Street!  Caffe Luxxe is open daily from 7 am to 6 pm.


For more information visit

Follow Caffe Luxxe on these social channels:
Instagram for Long Beach store:


Caffe Luxxe: An Artisanal Expression

Montecito Country Mart: 1028 A Coast Village Road, Santa Barbara, CA 93108 (est. 2019)
Santa Monica: 925 Montana Ave, Santa Monica, CA 90403 (est. 2006)
Brentwood Country Mart: 225 26th St, Santa Monica, CA 90402 (est. 2010)
Malibu Sands Center: 22333 Pacific Coast Highway, Suite 160, Malibu, CA 90265 (est. 2017)
Downtown Brentwood: 11640 San Vicente Blvd, Los Angeles CA 90049 (est. 2017)
Pacific Palisades: 15200 Sunset Blvd, Pacific Palisades CA 90272 (est. 2018)

About Caffe Luxxe

In 2006, Caffe Luxxe was created by two best friends, Mark Wain and Gary Chau, who quit their corporate jobs to build a dream of owning a local neighborhood caffe. Their first caffe in Santa Monica helped Los Angeles discover what fine coffee could taste like, encouraging people to turn off their technology for a moment and be present to socialize with family and friends. Inspired by European sensibility, Caffe Luxxe is recognized as the pioneer of the 3rd wave of coffee in Los Angeles, is the first in the city to have started the trend towards hand-crafted, freshly roasted artisanal coffee and espresso before national-scale outsiders entered the market. Caffe Luxxe is still one of the few truly local coffee roasters born and raised in Los Angeles. Building good relationships with coffee farms, roasting coffee in small batches, and handcrafting every single drink is their daily passion, and they have earned numerous accolades by journalists and customers for best-tasting coffee in the city year after year.

About 2ND & PCH

2ND & PCH is a project owned and developed by CenterCal Properties with an exceptional offering of retailers, and luxury architecture and landscape design. The center is poised to be the ultimate gathering place, providing the community with refined retail and elevated dining experiences. The coastal contemporary architecture and outdoor areas invite patrons to stay, enjoy the view, and relax with Wi-Fi, fire pits, water features, lush landscaping, dedicated bicycle lanes, and hospitality-focused amenities. The Whole Foods Market-anchored destination perfectly encapsulates CenterCal’s vision for the landmark corner of Pacific Coast Highway and E 2nd Street.


Caffe Luxxe is definitely on my radar. I can’t wait to get down to 2nd and PCH to check out that store. Two weeks ago I was at 2nd and PCH with a bestie and we walked the entire shopping center. It’s an amazing place. And Caffe Luxxe is on my  “must try” list because I love great coffee and tasty pastries!


Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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