You have probably seen similar images of doctors and nurses with faces creased, cracked and marred by breakouts after wearing protective gear for very long shifts to treat COVID-19 patients.
Photos courtesy of HZeppfeed.com
A nurse takes a selfie to document what 12 + hours working and the gear do to her skin.
Wearing masks and other gear takes a toll on the skin. What’s worse is that nurses and doctors don’t always have time to drink water and they become dehydrated over the many hours they work. Dehydration works against your skin!
When Rochelle Weitzner, founder of Pause Well-Aging, saw those distressing images, she devised a plan to create care packages for the healthcare workers who’ve been providing around-the-clock care for others.
“The Pause products are formulated specifically for women experiencing menopause and the excessively dry skin and breakouts that can occur during this life stage. When I heard about the skin conditions the medical professionals on the front lines were experiencing, I knew our products would be the perfect solution. Regardless of age or life stage, the Pause products will restore hydration, plump up skin creased by tight masks, and diminish breakouts.”
To stock the care packages, Weitzner had the Pause Well-Aging team move up the launch of the brand’s new Detox Serum because she knew this skin-decongesting formula would help treat breakouts triggered by wearing masks and goggles. Then, in addition to the Detox Serum, Weitzner included two other Pause Well-Aging products in the packages:
—Collagen Boosting Moisturizer, which hydrates and nourishes stressed skin on the face, neck and hands, and
–the Hydrating Cleanser, which gently removes impurities while leaving the skin well-hydrated.
The care packages containing these three Pause Well-Aging products were sent to hospital healthcare workers in New York and Virginia this week.
Additional information on the Pause Well-Aging products included in the care packages.
Pause Well-Aging Detox Serum ($85; pausewellaging.com)
Detox Serum utilizes willow bark extract and a fruit enzyme blend to decongest the skin and minimize breakouts, soothe irritation, brighten, and re-balance the skin. This brand-new formula also contains the proprietary Pause Complex to support collagen production and help firm, lift, plump and diminish the appearance of fine lines and wrinkles. When used daily breakouts may be shorter in duration and future breakouts may be prevented altogether.
Pause Well-Aging Collagen Boosting Moisturizer ($72; pausewellaging.com)
This deeply hydrating day-and-night moisturizer helps to support collagen production, increasing skin density and improving elasticity. Thanks to the proprietary Pause Complex plus Kakadu Plum, a superfood with 100 times the vitamin C of an orange, this silky cream firms, lifts, smooths, brightens and evens out skin tone. Ideal for use on face, neck, décolleté and hands.
Pause Well-Aging Hydrating Cleanser ($32; pausewellaging.com)
With a light, creamy texture, this rinse-off, plush formula gently removes impurities and makeup, yet nourishes and hydrates the skin while leaving it feeling soft and silky. This cleanser is also formulated with the proprietary Pause Complex to support collagen production and help firm, lift, plump and diminish the appearance of fine lines and wrinkles.
The Pause story began when Rochelle Weitzner, a seasoned C-suite executive and beauty-industry veteran, experienced her first hot flash. Naturally she looked to her industry for products that could support her through menopause. What she found—or what she didn’t find—shocked her. “Not only were there no products targeting the effects of menopause on skin, no one was even talking about it,” Weitzner says. She decided to change all that. Launched in 2019, Pause Well-Aging focuses on the key skin changes that accompany perimenopause, menopause and post-menopause.
For more information on Pause Well-Aging, Rochelle Weitzner, or the brand’s efforts to support healthcare workers, contact Marie Laure Fournier ml@fournierprandconsulting.com
Thanks for this inspirational and very well written article.