May Is National Skin Cancer Awareness Month! Will You Be Wearing Sunblock When You Are Outside? Infographic!

Did you know your biggest risk for getting cancer is that you will get skin cancer? That’s because we all spend a lot of time outdoors and people forget or don’t realize the significant risk of getting skincare. And – to make it worse- people don’t realize that they can prevent getting skin cancer quite easily… just by apply sunscreen Every. Single. Day! How do I know? I have had a couple of rounds of positive for basal cell skin cancer. It’s not fun, it’s definitely not pretty, but I was likely to have MORE incidents if I didn’t start using sunblock daily and reapply as it wore off. That’s just me… and I am not the typical person- because I go through a lot of sunscreens.

Here’s a very interesting and relevant report done by ADVANCED DERMATOLOGY (Chicago-based) about the various states where the citizens really are concerned about sun protection and also about when they wear sunscreen. The study includes text as well as infographic type of information along with a list of the states ranked by these factors: 1) skin cancer rate, search rate, and concern rate!
The results are incredibly interesting and often surprising. (I.E., California’s rank is abysmal. I don’t know why I am shocked but I am.)

And thank you to Advanced Dermatology for allowing me to share this research study with all of you!


May is skin cancer awareness month. According to the CDC, skin cancer is the most common form of cancer in America, yet a new study found that just 34% of Americans worry about getting it.

Advanced Dermatology recently surveyed 2,000 Americans and also analyzed Google search trends data to learn which states are the most and least concerned about skin cancer.

40% of Americans say they rarely or never wear sunscreen and more than 70% only wear it in the summer.
Even more alarming, 77% said they only reserve sunscreen for certain activities on summer days.
34% of Americans have had a sunburn in the last year, however, 53% have never been checked for skin cancer by a professional.



Almost half of the country (24 states) aren’t concerned enough about skin cancer, including Vermont, Idaho, Delaware, and Montana, all of whom have high rates of skin cancer, but average or low search volume for questions regarding skin cancer.

According to the Centers for Disease Control and Prevention (CDC), skin cancer is the most common form of cancer in America – and yet just 34 percent of respondents say they worry about getting it.

This made us wonder, where in America are residents most concerned? By measuring Google search trends at a state level and comparing search rates to local levels of risk and occurrence, we’ve been able to determine where in the country people are most and least actively concerned about skin cancer.

Just nine states are extremely concerned about getting skin cancer, including ones you might expect such as Florida and Hawaii. Others that are extremely concerned? New Jersey, Connecticut, Virginia, and Missouri, whose skin cancer rates are low, but search rates are high.

A staggering 24 states remain not concerned enough about skin cancer, including Vermont, Idaho, Delaware, and Montana, all of whom have high rates of skin cancer but average or low search rates.

Methodology used by Advanced DermatologyAdvanced Dermatology
Between March 27 and March 28, 2020, we surveyed 2,015 people about their relationship with sunscreen. The average age of respondents was 38; 57% were female, 43% were male. A majority of respondents identified as Caucasian (72%), followed by African American (9%), Asian (9%), Latino or Hispanic (5%), and other (2%).

We then conducted an analysis of Google search trends in order to analyze awareness of and interest in skin cancer. We identified 12 search terms that indicate a level of interest and gathered search averages for the prior year, which we related to state populations to produce a metric representing relative levels of concern.

Finally, we compared levels of concern to the latest skin cancer data from the Centers for Disease Control and Prevention, which indicates the skin cancer rate per 100,000 people in each state. By comparing levels of risk to levels of concern, we identified where each state falls along a spectrum of concern.

ABOUT Advanced Dermatology: 
Conveniently located in Lincolnshire and Glencoe, suburbs of Chicago, Illinois, Advanced Dermatology offers the latest innovations in cosmetic and dermatological skincare treatments and procedures in a beautiful, state-of-the-art professional office.
Our goal at Advanced Dermatology is to educate by providing accurate and complete information, thus helping you make the right choices for your optimal skin health and skincare.
Advanced Dermatology features 4 doctors, 4 physician assistants, 1 RN, several licensed aestheticians, coordinators, and cosmetologists.

You can find this research study on the Advanced Dermatology website!
Follow Advanced Dermatology on these social channels:


The key”take-away” from this research study isn’t whether your state does or doesn’t use sunscreen. The take-way is that you can cut your risk of getting skin cancer by using sunscreen daily on the exposed parts of your body. During the winter, there aren’t many body parts that are showing up for sun exposure. In the summer (starting now), your body gets lots more exposure including face, neck, ears, hands, arms, legs, feet, stomach and your back. Make sure you put on sunscreen before you get sun exposure. It doesn’t take long to get sunburns especially on parts of your body like your stomach and your back that are rarely seen. Save yourself from dealing with skin cancer by using sunscreen.


Stevie Wilson,

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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