Negroni Week Arrives with a VIRTUAL Presentation that Features Tasty Cocktails!
The charitable efforts for this year’s initiative will be concentrated on raising funds to support the hospitality industry directly, with donations going to charities that provide assistance and support to hospitality workers via the Negroni Week Website.
–Consumers will have the ability to donate directly to the charities of their choice featured on NegroniWeek.com with the goal of rebuilding the bar and restaurant community.
–This year, Negroni Week events and happenings will all live digitally, enabling consumers to support the cause safely by enjoying a Negroni at home.
—Campari’s ‘Day of Service’ will be back in a virtual format that enables volunteers in the hospitality industry to lend a hand in helping 9 great causes online without needing to leave their homes.
—Campari will also offer a series of online classes hosted by Campari Brand Ambassadors, featuring notable bartenders as panelists, who will guide Negroni lovers, bartenders, and consumers alike on a journey through the ‘Negroni Family Tree,’ which highlights the many variations of the classic Negroni.
The classes will be available on Zoom via the Campari Community with a series of online cocktailing experiences.
As Negroni Week goes virtual to become an at-home charity experience, an array of eCommerce partners have pledged to donate a portion of sales from Campari bottles, Negroni “Kits” and special mixology merchandise to the cause:
—Cocktail Kingdom (10% of proceeds from Gaz Regan finger stirrer sales),
—Kegworks ($10 per kit order),
—Minibar Delivery ($2 per bottle order to CORE),
—ReserveBar ($2 for every Campari bottle purchased from September 14-20, up to $1,000),
—SaloonBox (10% of proceeds from kit sales to the Restaurant Workers Community Foundation),
—Shaker and Spoon ($2 from each kit sale to the Bartender Emergency Assistance Program).
PLUS
Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, will also contribute $20,000 to Negroni Week causes, doubling their donation from 2019.
Recipes
Classic Negroni
Ingredients:
1 part Campari
1 part Bulldog Gin
1 part 1757 Vermouth di Torino Rosso
Method:
Add all the ingredients into a mixing glass with ice,
stir until well-chilled.
Strain into a rocks glass filled with large ice cubes.
Garnish with an orange peel.
Negroni Sbagliato
Ingredients:
1 oz. Campari
1 oz. 1757 Vermouth di Torino Rosso
1 oz. Cinzano Prosecco
Method:
Build ingredients over ice in rocks glass.
Garnish with an orange slice.
Linden Pride (Created by Dante’s owner)
Ingredients:
¾ oz Campari
¾ oz Montelobos Mezcal
½ oz Dolin Blanc
¼ oz Cinzano 1757 Vermouth Dry
2 dashes orange bitters
Garnish: skewered cherries
Method:
Combine all the ingredients into a mixing glass, stir down over ice.
Garnish with skewered cherries.
Tegroni
Ingredients:
1 oz. Campari
1 oz. Espolón Blanco
1 oz. 1757 Vermouth di Torino Rosso
Method:
Stir with ice.
Garnish with an orange or lemon twist.
Oaxacan Negroni
Ingredients:
1 oz. Campari
1 oz. Mezcal
.5 oz. Dolin Blanc Vermouth
.5 oz. Dolin Sweet Vermouth
Dash of grapefruit bitters
Grapefruit peel twist, to garnish
Method:
Combine all ingredients in a mixing glass half-filled with ice.
Stir over ice until chilled.
Strain into a cocktail glass, coupe or into a rocks glass over a single large cube of ice.
Garnish with orange peel twist.
Thanks to Negroni Week for all these great recipes.. and the great ZOOM classes that will help those of us not as skilled in creating Negroni cocktails some tips & tricks!
Stevie Wilson
LA-Story.com
Want to leave a comment or ask a question? Please send an email to stevie.wilson@LA-Story.com
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