It’s Sunday and You Deserve to Take a Break with Bacardi’s Spiced Rum!

BACARDÍ® rum is breaking ground in the spiced rum segment with the exciting relaunch of BACARDÍ Spiced – an aged rum blended with natural flavors and spices for a bold, yet smooth taste. Just in time for fall festivities and sports-watching season, the world’s most awarded rum brand has drafted BACARDÍ Spiced into its robust rum portfolio as its reenergized power player to take on the competition.

With a passion for bringing people together, BACARDÍ is refreshing this lively, flavor-packed variant to do just that. Whether with a game-time cocktail to cheer on the winning team or mixing up a tasty Friendsgiving libation at home, BACARDÍ Spiced is here to encourage moments of connection, celebration, and uninhibited joy amongst friends – even during these uncertain times.

Favored by college-aged sports fanatics of legal drinking age across the mid-west rum belt and beyond, the spiced rum segment accounts for over one-third of the rum category overall, leaving plenty of room for BACARDÍ Spiced to swoop in as the new hometown hero. Bursting with flavor and easy to drink, the mixability of BACARDÍ Spiced makes it the perfect base spirit to embrace the ‘Rum 2, 3’ cocktail building method.

Rum, 2, 3 cocktail method:
Mix
Step One: one-part BACARDÍ Spiced,
Step Two: two parts classic mixer, such as cola,
Step Three: add a garnish
This method will create a perfectly-portioned, easy, and delicious cocktail every time.

“As the leader in the rum category with more than 158 years in the business, BACARDÍ is ready to re-stake its claim in the spiced rum segment,” said Lisa Pfenning, Vice President, BACARDÍ for North America. “Consumers consistently turn to BACARDÍ for the latest in rum trends, and the spiced segment is no different. We’ve watched this category closely in recent years and see it as a massive opportunity for the brand, so we’re very excited for consumers to trade up the competition for BACARDÍ Spiced.”

Originally launched in 2011 as Oakheart, BACARDÍ Spiced makes its debut with a refreshed look, but the same flavorful liquid ready to rejoin the BACARDÍ rum portfolio. Expertly crafted,
BACARDÍ Spiced is:
— aged in specially selected charred American Oak barrels to impart a hint of smokiness,
–shaped through a secret blend of charcoals,
— finished by adding a secret blend of spices.
With the help of the oak barrels, the rum delivers the essence of bourbon or brandy while paired with notes of vanilla, almond, and fruitiness, yielding a smooth and flavorful liquid consumers are sure to enjoy.

This fall, to get the refreshed BACARDÍ Spiced in front of sports fanatics across the country, the brand is embarking on a media partnership across various platforms.
–To engage football fans, BACARDÍ Spiced will take part in DraftKings new free-to-play NFL Pick’Em competition, spanning week one through seventeen of the regular season.
— Additionally, the rum is sponsoring DraftKings ‘Performance of the Week,’ a top-performing social highlight at the sports betting company.
–On audio, BACARDÍ Spiced will be live with Spotify, with curated host reads on The Bill Simmons Podcast, The Ryen Russillo Podcast and The NFL Show.
–Lastly, on social, BACARDÍ Spiced will dominate Twitter conversation surrounding Football-related content.

Best enjoyed in a Spiced & Cola, Spiced & Ginger and Spiced & Pineapple cocktail, BACARDÍ Spiced will be available beginning in August for a suggested retail price of $12.99 (750ml) for delivery via Drizly, Instacart, and Minibar, and at liquor stores nationwide.

For more information on BACARDÍ rum, visit www.BACARDI.com.

Spiced & Cola

INGREDIENTS:

2 parts BACARDÍ Spiced Rum

4 parts cola

METHOD:
Fill a highball glass with cubed ice.
Pour in the BACARDÍ Spiced Rum, followed by the chilled cola.
Give it all a gentle stir.
Garnish with a lime wedge.

Spiced & Ginger

INGREDIENTS

2 parts BACARDÍ Spiced Rum

4 parts ginger ale

METHOD:

Fill a highball glass with cubed ice.
Pour in the BACARDÍ Spiced Rum, followed by the ginger ale.
Give it all a gentle stir.
Garnish with a lime wedge.

Spiced & Pineapple

INGREDIENTS:

2 parts BACARDÍ Spiced Rum

4 parts pineapple juice

METHOD:
Fill a highball or Tiki glass with cubed or crushed ice.
Pour in the BACARDÍ Spiced Rum, followed by the pineapple juice.
Give it all a gentle stir.
Garnish with a pineapple wedge and a pineapple leaf.

About BACARDÍ® Rum – The World’s Most Awarded Rum

In 1862, in the city of Santiago de Cuba, founder Don Facundo Bacardí Massó revolutionized the spirits industry when he created a light-bodied rum with a particularly smooth taste – BACARDÍ. The unique taste of BACARDÍ rum inspired cocktail pioneers to invent some of the world’s most famous recipes including the BACARDÍ Mojito, the BACARDÍ Daiquiri, the BACARDÍ Cuba Libre, the BACARDÍ Piña Colada, and the BACARDÍ El Presidente.
BACARDÍ rum is the world’s most awarded spirit, with more than 800 awards for quality, taste, and innovation. Today, BACARDÍ rum is made mainly in Puerto Rico where it is crafted to ensure the taste remains the same today as it did when it was first blended in 1862.

The BACARDÍ brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.

LIVE PASSIONATELY. DRINK RESPONSIBLY.
©2020. BACARDI AND THE BAT DEVICE ARE TRADEMARKS.

Want more information about Bacardi rums? Visit  www.bacardi.com 
Follow Bacardi on these social media channels:

Twitter:          https://twitter.com/Bacardi
Facebook:      https://www.facebook.com/BacardiUSA/
Instagram:    https://www.instagram.com/Bacardiusa/
Youtube:        https://www.youtube.com/user/USBacardi

I love mixing up interesting cocktails. Bacardi is a brand that I love to use to mix up cocktails but also for me to add it into sauces and marinades when I am cooking!

Stevie Wilson
LA-Story.com

Want to leave a comment or ask a question? Please send an email to stevie.wilson@LA-Story.com

________________________DEALS and STEALS(Affiliate Links)

I curate deals that offer bonuses, bargains, and great products –and some are very specifically for this site to feature to my audience because I want my audience to get amazing products from great brands!
Disclosure: some of the links on this post might have affiliate links! It costs you nothing. If you buy something, the brand pays me a small percentage.
If you purchase via my link, I make a very small percentage for that purchase. It does not add any additional cost to the product. The price you see is the retail price (depending on store or vendor) .

Sunscreens Are Essential in Summer:  Try COOLA Full Spectrum 360 Sun Silk Drops SPF 30

COOLA’s breakthrough Sun Silk Drops— your daily Full Spectrum 360° protection from the sun, environmental toxins, and digital overexposure.
Their advanced organic formula is light-as-air yet protects against broad-spectrum UVA/UVB, IR (infrared), and HEV (high energy visible) Light, meaning they’ve got you covered from beach to board meeting. A fast-absorbing complex blend of plant stem cells and patented LightWaves Defense [JS+M] technology helps to prevent visible signs of aging from both indoor and outdoor daily aggressors. Finally, full-spectrum organic skincare that keeps up with your everyday modern lifestyle!

What else you need to know:
This product is formulated without oxybenzone. It is vegan, non-GMO, TSA-friendly, and cruelty-free.

Available at Sephora.com and Coola.com

Subscribe to RSS headline updates from: http://feeds.feedburner.com/la-story/Bpyd

Powered by FeedBurner
If you are going to feature content from LA-Story.com including images, podcasts, or videos including the accompanying text, please respect copyright provisions. We require a notation of content origination (meaning credit tag), a link- back to the specific page & please email the link to stevie@la-story.com before the piece goes live.
LA-Story.com, LA-Story Recessionista, Celebrity Stylescope, Celebrity Style Slam Trademark/Copyright: KBP Inc./TNBT Inc 2007-22