On October 5, JustFab and Lindsay Adams revealed large- scale painted artwork in Los Angeles, California, and New York City. The painting was conceptualized by Adams and inspired by the brand’s fall campaign concept: Together in Style.
Partnering with the visual artist came about after JustFab CMO Daria Burke found her work on Instagram. Both Black women, they connected over the lack of representation of women of color in modern illustration and art, and Adams’ commitment to dedicating part of her portfolio to exploring Black beauty, expression, and lifestyle. Living with Cerebral Palsy, and dually working as a disability advocate, Adams has a deep understanding of the human experience. She embraces her struggles, differences, and vulnerabilities and seeks to translate these expressions across her work.
“At JustFab we want every woman to feel seen and represented,” explains CMO, Daria Burke. “ Together in Style is not just a campaign or a sentence – it is a movement and a commitment. Our brand mission is to inspire confidence and lift up women everywhere. We want to acknowledge the resilience needed to get through this time and encourage women to come together, support each other, and amplify each other’s voices – in style. Working with Lindsay to bring this message to life has been a most rewarding experience. We are humbled by her talent and are honored and grateful to share our dedication to representation and inclusivity with such an inspiring woman.”
Mural
During this time of social distancing, where many are not able to be with friends or family, JustFab hopes women can visit the artwork and feel as if she is amongst friends and loved ones.
“I intentionally completed the women without facial features,” explains Adams. “We hope you will come and spend time with them – imagining they are your sisters, friends, and neighbors.” Burke adds, “We hope that, together, we can help restore a sense of community and togetherness between women at a time when there is so much physical distance between us all.”
As the global fashion industry closes the most unique fashion month to date, and the country moves towards an incredibly important election, JustFab wants this piece of art to remind women that there is power in unity. No matter your background, ethnicity, or shoe size – we must stand together.
The murals can be viewed at the below locations between October 5, 2020, and November 5, 2020.
Los Angeles: 700 N La Jolla Ave Los Angeles, CA
New York: 387 Canal St New York, NY 10013
The Fabulous Lindsay Adams!
The Fabulously Gorgeous Lindsay Adams! She GLOWS!
About Lindsay Adams – @lindsaybriadams
Visual Artist, Lindsay Adams, studied International Studies: World Politics and Diplomacy and Spanish while minoring in Studio Art at The University of Richmond before working as a Communications and Marketing Consultant at a top Consulting firm. Her passion for communication and sharing experiences has transcended through both her visual and written expression. She works as a Freelance Artist and Illustrator and full-time Marketing Strategist, using her love for storytelling and strategy to improve branding and communications for her clients.
Her most recent series, “Quarantine Chronicles”, explores the emotion, resilience of living through these unprecedented times of a pandemic, political unease, and racial unrest. Each piece captures a different emotion through self-portraiture while evoking connection through shared experiences. Through Adams’ commitment to further and embrace her Artistic journey and career, she has built quite a reputation for her figures, digital illustrations, and soothing abstracts. Through her work, she seeks to translate both the struggles and serenities of life today – conveying a deep understanding of the depths of intersectionality through her art; combining figures, lines, color, and abstraction.
About JustFab – @justfabonline
JustFab is a membership shopping platform bringing stylish women from all over the world together around shoes and fashion. Offering hundreds of shoes, clothes, and accessories with a focus on trends, inclusive sizing, and exceptional value, JustFab inspires their VIP members to make their personal fashion vision a reality. Born, based, and designed in L.A., the brand has a growing global community of over 2.1 million VIPs and has sold over 50 million pairs of shoes. JustFab is a member of the TechStyle Fashion Group family of fashion brands, which also includes Fabletics, Savage X Fenty, Shoedazzle, and FabKids.
Stevie Wilson
LA-Story.com
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