The launch of FENTY Eau de Parfum will be in the next 10 days. READ through this piece to find out how YOU can get more information and maybe score a bottle of this unique scent. This is ONLY available on FentyBeauty.com
“THAT’S THE THING I LOVE THE MOST: IT’S AN EXPERIENCE, IT’S A MEMORY, ENCAPSULATED INTO A FRAGRANCE. ONE SMELL, YOU’LL NEVER FORGET IT.” – RIHANNA
Fenty Eau de Parfum captures the complex, vibrant, and sensual essence of its creator, Rihanna. Defying categorization, Fenty Eau de Parfum is spicy and sweet all at once and is designed to be worn by all people, for all occasions. Inspired by distinct memories and places that Rihanna cherishes from throughout her life – Bridgetown, Barbados; Grasse, France; New York, New York; Paris, France; Los Angeles, California – Rihanna created Fenty Eau de Parfum as a scent personal both to herself and to others. It evokes the memories, connections, and experiences unique to each person through the power of scent.
Rihanna first learned about fragrance from her mother, who worked in the beauty industry in Barbados. She ultimately grew to value the deeply personal ritual of applying perfume daily and developed her signature approach of layering different scents together to create something unique. This passion for fragrance ultimately led her to the world’s fragrance capital, Grasse, France, where she worked alongside world-renowned LVMH Master Perfumer Jacques Cavallier Belletrud to create Fenty Eau de Parfum, a one-of-a-kind scent that cannot be categorized into a traditional olfactive family. She personally selected each ingredient in its purest form as a thoughtful representation of her essence, memories, and experiences. Combining magnolia and musk with tangerine, blueberry and hints of Bulgarian rose absolute, geranium and patchouli, this unique blend comprises a one-of-a-kind scent that is all heart and pure soul.
“GOING TO GRASSE FELT LIKE GOING INTO ANOTHER WORLD, OR REALM, ALTOGETHER. I REMEMBER WAKING UP, GETTING READY, GETTING ON THE PLANE, LANDING, AND WALKING STRAIGHT TO THE GARDEN. RIGHT AWAY, YOU COULD FEEL THE HISTORY IN THE GARDEN. YOU’RE WALKING THROUGH IT, YOU CAN SMELL EVERYTHING. IT’S JUST AN EXPERIENCE FROM THE MOMENT YOU ARRIVE.” – RIHANNA
Rihanna has always believed that fragrance is one of the most personal aspects of a beauty routine, and she wanted to weave that sensoriality into all elements of the Fenty Eau de Parfum experience – from the fragrance’s notes to the bottle design and even to the long, soft cloud that envelops you when you spray the perfume. A true embodiment of Rihanna, the bottle was designed to fit perfectly in her hand and represents a harmonious balance of femininity and masculinity, vintage and modern, with its curved body, and a beautiful amber-brown shade (Rihanna’s favorite color!).
“I WANTED A RICH COLOR THAT REALLY REPRESENTED ALL GENDERS FROM ACROSS ALL WALKS OF LIFE. BROWN IS MY FAVORITE COLOR. BROWN IS WHO I AM. BROWN IS WHAT I COME FROM. IF I’M GOING TO MAKE A FRAGRANCE THAT REPRESENTS ME, EVEN THE BODY LANGUAGE OF THE BOTTLE NEEDS TO MARRY THAT. SO, I WANTED SOMETHING BROWN, BUT ALSO TRANSPARENT — SO YOU COULD SEE THE LIQUID AND THE FRAGRANCE YOU’RE ABOUT TO EXPERIENCE.” – RIHANNA
Confident, sexy, and instinctual, Fenty Eau de Parfum will evoke everything you feel, everything you are, and everything you want to evolve into.
EXTRA SPECIAL EVENT:
Fenty Eau de Parfum ($120) will be available exclusively at fentybeauty.com on Tuesday, August 10, 2021.
Hear about the creation of Fenty Eau de Parfum straight from Rihanna.
Visit https://fragrance.fentybeauty.com/bridgetown/ for exclusive, highly immersive content and to be one of the first to purchase the fragrance. Available until Friday, August 6.
https://fentybeauty.com/pages/fenty-eau-de-parfum
@fentybeauty
#FENTYPARFUM
ABOUT FENTY BEAUTY
Fenty Beauty, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH. Rihanna created Fenty Beauty “so that people everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades.
Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure.
It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global powerhouses.
The portfolio consists of KVD Beauty, Marc Jacobs Beauty, OLEHENRIKSEN, BITE Beauty, Fenty Skin, and Fenty Beauty by Rihanna.
The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation,
and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide
Don’t miss this fragrance. I know it’s only available online at FentyBeauty.com.
Stevie Wilson
LA-Story.com
Want to leave a comment or ask a question? Please send an email to stevie.wilson@LA-Story.com
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Sunscreens Are Essential in Summer: Try Hampton Sun Products!!
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Amazon.com https://www.amazon.com/Luxury-Beauty-Hampton-Sun/b?node=8757878011
Beautylish: https://www.beautylish.com/b/hampton-sunHSN:
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