Fenty Beauty to Launch at All 1,300 Ulta stores + Ulta.com!
Rihanna and Fenty Beauty are excited to announce retail distribution into all Ulta Beauty 1,300+ store locations and ULTA.com
Rihanna’s Fenty Beauty brand will be on shelves at Ulta Beauty stores starting March 6.
Both Rihanna and Ulta made the announcement on Twitter, with the Grammy-winner posting a snap of herself holding one of Ulta’s bright orange shopping bags, and the beauty retailer posting a video clip that plays on the popular Wordle game.
“bout to be in my ULTA bag!!
Dats right, I can finally confirm that @fentybeauty is officially joining the @ultabeauty fam!! March 6th
— Rihanna (@rihanna) February 17, 2022
By opening in Ulta stores, Rhianna is making Fenty Beauty’s extensive shade range, light-as-air formulas, unique packaging and universally flattering colors and finishes even more accessible.
“I created Fenty Beauty with a global vision in mind, and that vision transcends everything from our shade ranges and products to where and how people can shop the brand. I want everyone to truly be included and Ulta Beauty’s amazing community shares the same passion for beauty that I do.”
– Rihanna
Rihanna created Fenty Beauty as “Beauty for All” with the mission to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.”
And in creating the brand, Rihanna sparked a movement, noting that Fenty Beauty is “more than makeup; it’s a community that supports and uplifts each other.”
It is this shared brand ethos that makes Rihanna’s decision to expand her Fenty Beauty family to Ulta Beauty, the nation’s largest beauty retailer, a natural next step in making everyone feel welcomed, seen, and heard.
“We are thrilled to welcome the iconic Fenty Beauty to the Ulta Beauty family. Rihanna has creatively developed and meticulously nurtured one of the most loved, inspirational beauty brands in today’s market. Our guests have kept Fenty Beauty at the top of their wish lists and we can’t wait for them to discover these beloved products at Ulta Beauty stores nationwide.”
– Monica Arnaudo, Chief Merchandising Officer, Ulta Beauty.
Ulta Beauty guests will be able to shop the full Fenty Beauty product assortment, including the newly launched Fenty Icon Refillable Lipstick, and experience Rihanna’s real-life method to game-changing glow in 3 steps, known as The Fenty Face.
“The Fenty Face was created for all skin tones, all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.”
For Rihanna, the secret is to start with light-as-air foundation (like the best-selling Pro Filt’r Soft Matte Longwear Foundation!) for skin that looks like skin all day long.
–The second step?
Define your features and set it off with just the right contour and highlight using Match Stix Matte Contour Skinsticks and Killawatt Freestyle Highlighters.
Lastly, Rihanna believes that you gotta protect your glow from shine – any place, any time – which means you gotta BLOT!
Use Invisimatte Blotting Powder at-home or on-the-fly to make sure you’re always radiant and never shiny. Once you have your Fenty Face,
add a finishing touch of shine and sheer color to your lips with Gloss Bomb Universal Lip Luminizer or Gloss Bomb Heat Universal Lip Luminizer + Plumper because “makeup is there for you to have fun with,” she says. “It should never feel like pressure.”
@FENTYBEAUTY @ULTABEAUTY
ABOUT FENTY BEAUTY
Fenty Beauty, led by CEO Robyn Rihanna Fenty, is a partnership between Rihanna and LVMH. Rihanna created Fenty Beauty “so that people
everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
ABOUT KENDO
Based in San Francisco, CA, KENDO creates or acquires beauty brands and focuses on developing them into global power- houses. The portfolio consists of KVD Vegan Beauty, OLEHENRIKSEN, BITE Beauty, Fenty Skin and Fenty Beauty by Rihanna. The name KENDO is a play on the phrase “can do.” What characterizes KENDO is its dedication to product quality, innovation and authentic storytelling. Brands within the KENDO portfolio are distributed in 35 countries worldwide.
For those of us who LOVE ULTA (and I am one of them!!!!), we can’t wait till March 6 to start playing with Fenty Beauty products!!
Stevie Wilson
LA-Story.com
If you have a question, feel free to send an email: stevie.wilson@LA-Story.com
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