Barceló Organic is the First Organic Rum Produced in The Dominican Republic
by the Environmentally Conscious Rum Company!
Dominican Republic-based Ron Barceló, a leader in the global premium rum market for nearly 100 years, excitedly announces the launch of their newest rum, Barceló Organic. Barceló Organic is distilled from the fresh juice of organic sugar cane and aged in new American oak barrels. Whether served straight over ice or mixed in a refreshing cocktail such as a Barceló Organic Highball (
for US distribution of Barceló Organic. Nearly 100 years after its founding, Ron Barceló remains a leader in the global premium rum market
they revolutionized by announcing the U.S. launch of Barceló Organic.
Commencing April 1, the U.S. launch of Barceló Organic follows the initial test launch in New Jersey where the organically- produced rum performed exceptionally well driven by strong consumer demand for organic foods and beverages.
Here’s a great cocktail recipe featuring Barceló Organic:
Barceló Organic Highball !
INGREDIENTS :
Barceló Organic Rum – 1½ oz
Orange juice – 1/4 oz
Lime juice – 1/4 oz
A dash of Angostura® bitters (optional)
Ginger beer – 3 oz
PREPARATION
Build Barceló Organic, orange juice, lime juice, and Angostura® bitters in a highball glass with ice.
Add ginger beer and gently stir.
Garnish with a slice of lime or orange and fresh lavender.
Barceló Organic is distilled from the fresh juice of organic sugar cane grown on the Ron Barceló estate.
From a plot only 1.5 square kilometers in size, the sugar cane grows untamed without the use of synthetic chemicals, fertilizers or pesticides. After
distillation, the rum is aged in American oak barrels without any previous use for aging other distilled spirits. Its blend of aged rums gives
Barceló Organic an intense amber color. It possesses the aromas of caramelized cherry, cocoa, and tobacco. On the palate, bold notes of fleshy fruits stand
out, but in the background appears roasted dried fruits and pink pepper reminders.
Barceló Organic is clean and pure, with a long and smooth finish making it perfect for enjoying straight over ice or mixed in a Highball or an Old Fashioned.
The highly anticipated release of Barceló Organic is the result of an extreme commitment to sustainability, specifically the distillery’s
rigorous implementation of its own sustainability program called RB360. This program monitors and regulates production and manufacturing
activity based on the environmental impacts in 4 areas – air, water, earth, and community. As a result, Barceló became the first distillery in the world
to obtain Carbon Neutral Status under the Bilan Carbone® license.
Imported in the U.S. by Shaw-Ross International Importers, Barceló Organic is 40% alcohol by volume (80 Proof).
It is available in the 750ml size with a suggested retail price of $24.99.
Each bottle of Barceló Organic is offered in an environmentally friendly carton made from the remaining plant fiber of the sugar cane after
the juice has been extracted. Printed with 100% organic ink, this carton is the perfect complement for a rum made with great reverence for Mother Earth.
This cocktail sounds amazing and it will taste even better because the rum is organic! I hope you have the time to buy a bottle of Barceló Organic
and that you get a chance to whip up the cocktail I featured or mix up a daiquiri or whatever cocktail you like!
About Barceló Rum:
Barceló Rum was founded by Julian Barceló in 1930 in Santo Domingo, Dominican Republic. The brand quickly gained popularity in the Dominican Republic and was soon exported internationally throughout the Caribbean, Europe and the Americas. Today, the brand’s world class portfolio of award-winning rums includes Barceló Imperial Onyx, Barceló Imperial, Barceló Gran Añejo, Barceló Gran Añejo Dark Series and Barceló Añejo.
For more information, please visit www.ronbarcelo.com.
About Shaw-Ross International Importers:
Founded in 1968 as a boutique wine and spirits importer representing a handful of brands, Shaw-Ross is
one of the nation’s leading importers representing over thirty suppliers from around the world whose
brands enjoy full national distribution through a network of outstanding wholesalers. For more
information, visit www.shawross.com.
I hope you enjoy any of the rums from Barceló Rum.. but especially this new organic one!
Stevie Wilson
LA-Story.com
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