The “Power to B Bracelet” is the Big Winner at the Academy Awards
(And Would Be a GREAT Gift for Mother’s Day!)
– NEW JEWELRY COLLECTION EARNS PERMANENT SPOT AT HOT HOLLYWOOD BOUTIQUE
AFTER TOP CELEBRITIES EMBRACE DESIGNS
The Power to B stole the show at a pre-Oscar event as top celebrities enthusiastically received the line of inspirational bracelets. Based on the buzz about the new jewelry collection, The Power to B will now be featured at an exclusive gift shop in Hollywood.
Among Hollywood A-listers like Viola Davis, Anthony Anderson and Jason Ritter, Christina Baribault Ortiz and her sister/ partner Raeann Baribault Schwartz particularly bonded with Terrence Terrell, the actor who plays Eli Russell on the CBS series “B Positive”. The pair is hoping to partner with him for some creative product positioning on an upcoming episode.
“We certainly feel like we got our big break as our designs were so well received by both men and women,” says Christina Baribault Ortiz, co-founder of The Power to B. “It was an unforgettable opportunity to personally interact with all of the gracious celebrities and to see their excitement about wearing our bracelets.”
Jordan Sparks with Christina Baribault Ortiz and her sister/partner, Raeann Baribault Schwartz
The siblings from Connecticut debuted The Power to B at the GBK Brand Bar on March 25 and March 26.
This invitation-only gift boutique for celebrities, influencers, and VIPs was held at the Beverly Wilshire Hotel where many of the Academy Award nominees and attendees stay.
As a result of the overwhelming response, GBK has selected The Power to B bracelets for a permanent spot at its high-end, bespoke general and gift store located at the Kimpton La Peer Hotel in the heart of West Hollywood. The Power to B joins the carefully curated selection of products described as the perfect place to find a gift for those who have everything.
“For a first time exhibitor at our show, The Power to B generated a lot of excitement among the top talent walking through our space,” said Gavin Keilly, President of GBK Brand Bar. “We look forward to having the jewelry company back next year.”
The emotional highlight of the event for both sisters was hearing attendee and actress Ashley Greene’s announcement that she is expecting her first child with husband Paul Khoury. The actress, best known for her role as Alice Cullen in the Twilight movies, shared the happy news on the first day of the gifting bar.
“Since The Power to B designs were born out of our six-year combined struggle to conceive, it was so moving to witness her joy in person,” says The Power to B Co-Founder Raeann Baribault-Schwartz.
She explains how the pair found the fortitude to overcome many fertility obstacles by displaying visual messages of positivity throughout their homes. Inspired by Ashley Green’s comments on the difficulty of conceiving, the third-generation jewelers decided to create stunning wearable words of encouragement to empower women of all ages to tap into their inner strength and courage.
The collection emboldens everyone to:
–B Strong,
–B Fierce,
–B Badass,
–B Limitless
–B Fearless.
The bracelet design links cursive phrases with either a colorful bolo cord or a delicate chain held by a lobster claw clasp accented with a black gemstone known for positive energy.
B Strong Cord Bracelets!
Price:
–$68 for a cord bracelet,
–$78 for a silver, rose-gold plated or yellow-gold plated bracelet,
–$98 in a necklace.
B Strong Rings
The Lux collection offers necklaces, rings, and bracelets in 14k white or yellow-gold with diamonds starting at $495-695
Several exclusive items that debuted at the Academy Awards event are now available for purchase.
“Every aspect of participating in this event exceeded our expectations,” adds Christina. “We are thrilled to have our designs catapulted to prominence from coast to coast.”
, The Power to B collection can be purchased online at www.ThePowertoB.com or
–in-store at Baribault Jewelers at 81 Rankin Road in Glastonbury, Connecticut
along with 2 other stores:
–Water Street Jewelers locations at 769 Boston Post Road in Madison, Connecticut,
–Water Street Jewelers at 61 Whitfield Street in Guilford, Connecticut.
About The Power to B
Created by sisters and designers Christina Baribault Ortiz and Raeann Baribault Schwartz in 2019, The Power to B fine jewelry collection aims to bring women together in joyful empowerment. The stunning 14k gold- or gold-plated phrase bracelets, necklaces and rings remind women to B Strong, B Fierce, B Badass, B Limitless, B Fearless, or B You. The Power to B is about being fearless enough to speak your dreams into the world and being strong enough to turn them into reality. Learn more at thepowertob.com.
This jewelry line is exceptionally inventive and fun with a range of price points! Any of these items would make a great Mother’s Day Gift!
Stevie Wilson
LA-Story.com
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