Frozen or on the rocks, Casamigos or Patrón, strawberry or lime — whatever your preference, you can’t go wrong with a margarita. The iconic tequila cocktail has been a fixture at house parties and Mexican restaurants since the 1930s. The classic margarita typically consists of Blanco (or silver) tequila, orange liqueur, and lime juice served in a glass with a salted rim. However, many prefer spin-off recipes that include different flavors, spices, and types of tequila.
To pay our respects to the time-honored mixed drink, Shane Co. surveyed over 2,600 American drinkers, aged 21+, to find the nation’s collective margarita preferences and reveal how residents in each state take their margarita. Additionally, we found out how many margaritas it takes residents in each state to get tipsy, the cost of getting tipsy off margaritas, and how much Americans are spending on margaritas each year.
Read on to find out which type of margarita is your state’s favorite, along with other “salty” insights!
Here’s How Each State Takes Their Margarita

The classic (or house) margarita certainly takes the cake as the most popular margarita flavor around the U.S., voted the favorite by residents in 20 states. The most popular combination is a classic margarita with Patrón tequila, on the rocks, with a sea salt rim. The second most popular is the same combination, but sub in Jose Cuervo for Patrón. If you ask us, Jose Cuervo would not be our second pick, but perhaps its rich history and budget-friendly prices enhance its appeal.
The second most popular margarita flavor is strawberry, chosen by residents in 14 states. A strawberry marg with Jose Cuervo is the preferred aperitif of Southerners, especially. Residents in Alabama, Georgia, Mississippi, South Carolina, and West Virginia all love this winning combo. What’s more, out of the 14 states that prefer strawberry margaritas, eight states like their strawberry “margs” frozen.
There were only three states that did not choose Jose Cuervo or Patrón as their favorite tequila for their margaritas. California and New Mexico named Don Julio their favorite, while residents in Illinois have a taste for Casamigos over any other tequila brands.

We asked residents in each state to choose their favorite margarita flavor out of a list of 15 flavors (everything from blood orange to passionfruit to key lime). Again, the classic margarita reigns supreme as the most popular margarita flavor (20 states), followed by strawberry (14 states). Honorable mentions go to mango and spicy jalapeño margaritas — voted the favorite in four and three states, respectively. Watermelon and passionfruit are the outliers with both flavors preferred in one state.
For fun, we also asked respondents to name their favorite tequila cocktails out of a list of 14 beverages. The vast majority, 87%, chose the margarita as their favorite tequila cocktail — proof that you can’t go wrong with this simple and sour drink. Other favorites were tequila sunrises (37%), sangritas (24%), and Mexican mules (21%).

American margarita drinkers are especially loyal to Patrón silver tequila for its smooth/sweet taste and light, peppery finish. We asked respondents in each state to choose their ideal tequila brand for a margarita, and the largest portion (35%) said Patrón. Jose Cuervo was the runner-up (34%), followed by Don Julio (13%), Casamigos (8%), and Espolón (3%).
Further, by a small margin, more people prefer their margaritas on the rocks (52%) than frozen (48%). When it comes to rim seasoning, sea salt is the favorite. 29% prefer sea salt on the rim of their margaritas, followed by 24% who choose sugar and 20% who choose regular (kosher) salt. 14% of margarita drinkers who like to turn up the heat prefer chili lime salt, while 13% prefer to keep it simple with no seasoning at all.
This is the end of PART 1 : Shane Co. Surveyed US Drinkers to Learn Their Preferences.
America’s Margarita Preferences Part 2 will be later this week ( we hope!). The information about Margaritas and how people like to drink them gets even MORE INTERESTING!
Stevie Wilson,
LA-Story.com
If you have a question, you can email me at [email protected]
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