LIVEONE Partners with FOLGERS® to Celebrate National Coffee Day with “LIVE FROM NEW ORLEANS”
Livestream Music Event Featuring:
Grammy-Nominated New Orleans-Based R&B Band Tank and the Bangas
Exclusively on LiveOne.com on Thursday 9-29-22 at 10 AM ET
Award-winning, creator-first, music, entertainment, and technology platform LiveOne (Nasdaq: LVO)
has partnered with Folgers® to celebrate National Coffee Day with live music and coffee! Tomorrow,
September 29, 2022 at 10:00 AM EST, LiveOne will kick off its Livestream music event,
“Live from New Orleans with Folgers,” featuring Grammy-nominated New Orleans-based
Tank and the Bangas, straight from the city where Folgers has proudly roasted their famous coffee for
more than 50 years.
Taking place at Rosie’s on the Roof with the New Orleans morning skyline as the backdrop, the event
brought together Gen Z and Millennial coffee and music fans to enjoy the great taste of Folgers coffee
while embracing the brand’s campaign theme to be bold and authentic while celebrating yourself in style.
Folgers provided all attendees with free coffee and a special gift bag full of merchandise from Folgers and LiveOne. Attendees also received a free three-month LiveOne Membership, including access to 30+ million songs,
exclusive live & PPV events, virtual meet & greets, access to platform-centric LiveOne Tokens and NFTs,
and exclusive behind-the-scenes content from their favorite festivals and franchises.
“We are proud to celebrate our fans, our hometown of New Orleans and National Coffee Day in partnership
with LiveOne,” said Emily Lucci, Director of Marketing, Folgers. “Our participation in this great event is a
perfect way to extend our new Folgers campaign, which proudly and boldly celebrates everything that makes
the brand the choice of more than 35 million coffee drinkers every morning.”“We are excited to collaborate with The J. M. Smucker Co. and their agencies to create and deliver a
360° marketing campaign for an iconic brand like Folgers,” said Alex Brough, Head of Brand Partnerships
of LiveOne. “LiveOne is a full-service music solution for brands and Live From New Orleans with
Folgers is a great example of how we produce events and original programming specifically tailored for
our brand partners.”
This partnership with Folgers marks the second campaign between LiveOne and The J.M. Smucker Co.;
the two previously joined forces for LiveOne Presents: Rooftop Series GRAMMY Edition with Meow Mix.
This event was hosted in Las Vegas the weekend of the 2022 Grammy Awards.
The “Live from New Orleans with Folgers” will stream exclusively on LiveOne.com on Thursday, September 29
at 10 am ET / 7 am PT and again immediately after on LiveOne.com and across LiveOne apps.
About The J.M. Smucker Co.
Each generation of consumers leaves their mark on culture by establishing new expectations
for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at
the heart of this dynamic with a diverse portfolio that appeals to each generation of people and
pets and is found in more than 80 percent of U.S. homes and countless restaurants. This includes
a mix of iconic brands consumers have always loved such as Folgers®, Jif® Milk-Bone® &
Meow Mix® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and
Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer preferences and acting
responsibly, we will continue growing our business and the positive impact we have on society.
For more information, please visit jmsmucker.com.
The J.M. Smucker Co. is the owner of all trademarks referenced herein except for Rachael Ray®,
a registered trademark of Ray Marks II LLC, which is used under license.
About LiveOne, Inc.
Headquartered in Los Angeles, California, LiveOne, Inc. (NASDAQ: LVO) (the “Company”) is an
award-winning, creator-first, music, entertainment, and technology platform focused on delivering
premium experiences and content worldwide through memberships and live and virtual events.
The Company was awarded Best Live Moment by Digiday for its “Social Gloves” PPV Event
and has been a finalist for 8 more awards, including Best Live Event, Best Virtual Event, Best Overall
Social Media Excellence, and Best Original Programming from Cynopsis and Digiday. As of
September 8, 2022, the Company has accrued a paid and free ad-supported membership base of
2.5 million**, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations,
over 300 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released
music-related NFTs, and created a valuable connection between fans, brands, and bands.
The Company’s wholly-owned subsidiaries include Slacker Radio, React Presents, Gramophone Media,
Palm Beach Records, Custom Personalization Solutions, LiveXLive, PPVOne and PodcastOne,
which generates more than 2.48 billion downloads per year and 300+ episodes distributed per week
across its stable of top-rated podcasts. LiveOne is available on iOS, Android, Roku, Apple TV, Amazon Fire,
and through OTT, STIRR, and XUMO.
For more information, visit www.liveone.com
Follow us on Facebook, Instagram, TikTok, and Twitter at @liveone.
Stevie Wilson,
LA-Story.com
If you have a question, you can email me at stevie.wilson@LA-Story.com
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