Today is National Mezcal Day! It’s a Time to Celebrate! Gaston Martinez, Co-founder of IZO Spirits Talks About Why Everyone Should Try MEZCAL!

Posted By on Oct 22, 2022 | 0 comments

Today is National Mezcal Day!

It’s a Time to Celebrate!

Gaston Martinez, Co-founder of IZO Spirits Talks About Why Everyone Should Try MEZCAL!

Today is National Mezcal Day! With that, Gaston Martinez, co-founder of IZO Spiritsshares insight on why EVERYONE (over 21) should be tasting Mezcal.
Mezcal is Tequila’s smokier, more nuanced cousin. This agave-derived liquor can be sipped straight up or added to any cocktail that needs more depth.
As Gaston Martinez, co-founder of IZO Spirits, puts it, “Mezcal blends a smoky complexity with a smooth, sippable taste. It’s both extremely distinctive and sure to please a crowd.”
When it first made its way onto the American spirits scene, Mezcal was often best identified by a Worm in the bottom of the bottle.
It’s come a long way since that gimmick. Now, spirit connoisseurs and experienced bartenders are integrating Mezcal into their regular lineup.

They’re not alone, either. Consumers across the country are clamoring for tequila’s more complex kin. Drizly, the alcohol delivery platform, saw Mezcal sales explode 600% in 2020.

Moreover, sales are expected to continue to climb 18% in 2022, bringing the global Mezcal industry to $840 million. Ultimately, Mezcal has made its mark on the domestic spirit market
and appears to be here to stay. That said, just like tequila, not all Mezcal is created equal.

“A number of factors impact the quality of any Mezcal, from the age of the agave plant to the ovens used to develop its signature flavor,” Martinez explains. 

 If there’s any single spirit making its way up the rankings right now, it’s Mezcal.

Whether sipped solo or added to a flavorful cocktail, IZO Mezcal can elevate your experience. You’ll quickly see why experts predict Mezcal will be a trending spirit for 2022 and beyond.
Also  Día de los Muertos, Day of the Dead the traditional Mexican Holiday reserved to spend time with loved ones to say a prayer and remembrance of friends and family members
who have passed. Keeping tradition alive and cheering to loved ones, IZO Spirits shares a new recipe for avid Mezcal aficionados drinkers!

IZO Spirits mixologist, Mario Morales, share’s a new recipe to celebrate!

INGREDIENTS:
  • 1.5 IZO mezcal

  • .5 ancho Reyes

  • .5 cherry herring

  • .5 agave syrup (1:1 mix)
  • .5 pomegranate juice
  • .75 lime
  • 1 dash Serrano bitters
  • Black lava Salt rim
  • Bucket glass
  • Dehydrated lime and luxardo cherry garnish!
Here are more varietals  of IZO Mezcal. You might want to try a bottle or three!

Stevie Wilson,
LA-Story.com
If you have a question, you can email me at [email protected]

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Author: Stevie Wilson

Digital and social media pioneer and visionary meets disruptive innovator with a passion for topics and conversations that reveal insight into the So. California lifestyle. LA-Story.com appeals to a global audience (from Asia to Africa; Middle East to Europe, No. America to Latin America) in variety of topics and sectors: style (beauty and fashion), health & fitness, entertainment (movies, TV, books, music and more) ; food, beverages & spirits; IT Security + tech , travel, special events (red carpet to green carpet) I am known for interviews ( podcasts , textual and video conversations) with notables, celebrities and companies about interesting products & brands; profiles about places that reflect the So. CA vision and special events (Oscars, Golden Globes, Emmys & other events that illustrate celebrity , athletes and home-town "stars" lifestyle and initiatives.) that illuminate the insider's perspective of So. California's lifestyle . Learn what's hot in Los Angeles, NYC, MIami and stops closer to home that make this blog a must-read because the voice, attitude, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for consumers to earn what makes a brand, initiative or product unique - whether, food, fashion or finance (or any other topic "on the table") With 15+ Years online launching websites, online magazines, forums, products & brands, my voice, authenticity and ability to grasp the essence of most sectors, brands & products make it easy for me to share what the online audience and consumers alike want to learn- how to shop, live and reflect the lifestyle they wish to emulate. Need to leverage digital and social media space? Reach out to me!

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