The New Tequila Ready-to-Drink Brand Ready to Shake Up the Market with the
Launch of their Premium Canned Cocktails
Introducing TSL The New Tequila Ready-to-Drink Brand; of their Premium Canned Cocktails
Tequila, Soda, and Lime: easy to remember – even better to drink is launching in California and
New York on July 1, just in time for the 4th of July holiday weekend. TSL started as a homemade
summer drink recipe created by two friends, both of whom aren’t mixologists by trade but
a digital marketing executive and an orthopedic surgeon. James Glover and Seth Jerabek are
turning their beloved and frequently requested summer cocktail recipes into a business with the launch of TSL – short for Tequila Soda Lime.
The brand is launching with two signature ready-to-drink cocktails – the Rosarita and
the Tequila, Soda, and Lime. Targeted at the luxury consumer, the brand’s packaging is thoughtful
and the creative for the cans is inspired by the colors reminiscent of the muted summer hues seen during the golden hour summer sunsets.
“We love tequila and started making a lighter version of a margarita – stripping away most of the sugar, adding soda water, and letting the tequila and the lime shine. It turns out – most of our friends were craving the same thing. A light, clean cocktail that they could drink or bring along with them to parties, the beach, on a boat…or anywhere they wanted to have fun. We always said – if we could recreate a canned version of what we had been making at home – then we’d launch a ready-to-drink brand. Made with the best all-natural ingredients one could source, our first two drinks TSL and Rosarita exceeded all of our expectations.”
